Digital Marketing Mistakes I Would Never Make Again To say that I have been working in the segment for over twelve years and that I have never made any digital marketing mistakes would be, first of all, a huge lie and also tremendous arrogance. All of us who have practically pioneered digital marketing in Brazil have a collection of mistakes in our unpublished portfolio. The wisdom is to learn from them and not make them again. Not seeking training in digital marketing Lack of planning Believing that sponsored links are the great solution Believing that SEO is the only solution Thinking that what sells is the ad and not the.
Landing Page SPAM in email marketing
Thinking Google Analytics was just graphics Thinking that social media was about having lots of followers or fans Not seeking training in digital marketing When I started in the field, things were much more difficult than they are today. There were no good digital marketing courses like there are today in Brazil and we had to read on websites and blogs abroad how things were done. I was lucky to have had the opportunity to study abroad for some time, where I realized the importance of a good education in digital marketing.
Going out there feeling around blindly is perhaps one of the biggest mistakes in digital marketing that a person or company can make. You may even be able to build a good technical base, especially with the countless sources of information available today, but the process will take much longer. Since time is money today, more than ever, you can’t waste it. Lack of planning One of the worst digital marketing mistakes, and also one of the most common, is not creating a digital marketing plan that will guide actions across different channels. It’s almost like navigating without a compass or driving a car with no lights on it on a dark road. You simply don’t know where you’re going and if you do arrive, you won’t realize it.
Every digital marketing campaign
Must be preceded by detailed and methodical planning to define goals to be achieved, metrics and KPIs to be used in the various actions, as well as a schedule and budget. Without this, we can’t even call it a
Email facts, encompassing sender info, timestamps email data and the work this for the work content material, is crucial for commercial enterprise communique and advertising. Analyzing email and the vary important and the work engagement enables enhance campaigns, tune responses, and tailor content and the work and to the for him material to audience choices. Proper e-mail information management complements purchaser relationships and drives lead technology.
As a result, I spent a good amount of money to give visibility to a digital studio that I had at the beginning of the last decade and then discovered that, firstly, the visibility was not what I thought and secondly, that I had not gained relevance in search engines by betting only on sponsored links. A mistake in digital marketing that led me down other paths that opened the doors to more effective and permanent exposure.
It worked well for a while, but
I soon realized that the growth curve of traffic through this technique had stagnated and something was missing. In fact, I was discovering one of the most common digital marketing mistakes: focusing on a single channel. That’s when I realized that I actually had to combine sponsored links and SEO to get the results I wanted, at least in terms of search marketing . Digital Marketing Mistakes Thinking that what sells is the ad and not the Landing Page For some time I believed that by creating well-structured ads and targeting the most important keywords I would achieve the best conversion rates in my campaigns. It was when, during a course with.
Another of the big digital marketing
Mistakes that I would never make again. Nowadays I don’t play with Google Analytics anymore, I have breakfast with it (it’s the first page a marketer’s guide to reddit I open in the day) and let it tell me details about the behavior of people who access the websites I manage today. Thinking that social media was about having lots of followers or fans This was a digital marketing mistake that at least I didn’t make alone.
Don’t let the “Social Media Gurus” tell me that they always knew this, because in fact almost everyone who works in this market today also fell into this trap at the beginning. Having a large Twitter following or a ton of Facebook fans seemed like the secret to social media success. How wrong you were. Nowadays, I know that what really matters is the engagement and feedback I can get from these channels. I focus on planning social media campaigns and the quality of my follower, fan or connection base. I left the war for absolute numbers to the uninformed and stuck with ROI and positive brand exposure, which is what really matters in the end. Today I stop and look back to see what I did wrong.
Sometimes I get a little angry for not
having seen these digital marketing mistakes, which to me today seem so obvious. But… making mistakes is part of the learning process. The only thing you can’t do is repeat the same mistake.Digital Marketing Salaries on the Rise in Brazil btc databasees Recently, digital marketing salaries have been the subject of many articles and reports in the mainstream media, but after all, what is behind the astonishing growth in remuneration in this area? The answer is very simple, the absolute lack of qualified professionals in this area and a growing demand in the segment. An article in Olhar Digital showed that salaries in digital marketing in 2013 reached R$15,000, which is double.
This data shows why a . Staff shortage boosts salaries in digital marketing Market seeks qualified professionals The option for internal training Digital marketing salaries must follow the growth of the sector Staff shortage boosts salaries in digital marketing The widespread shortage of qualified digital marketing professionals is frightening companies and agencies and creating a real talent war in the online world. According to Zuca Palladino, manager of the marketing and retail divisions at recruitment firm Michael Page , the search for a digital marketing manager has grown by 30% to 40% in the last two years, which partially explains the increase in salaries.
