Do you struggle to keep up with so many marketing metrics and terms ? We know how complicated it can seem at first! Every entrepreneur has likely come across terms they’ve never heard of before, or whose meaning they don’t know.
Is this your case? Then having a glossary of digital marketing terms can be a great ally in your routine!
Knowing the main concepts about digital marketing can be useful during business meetings or to define the best strategies .
That doesn’t mean you have to memorize everything. In fact, understanding the basics can already guarantee better results in your field.
If you own a small or medium-sized list to data business , we recommend that you always carry this dictionary with you. That way, when a question arises, you’ll be able to answer it quickly! Join us!
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Digital Marketing Glossary: 50 words you should know to boost your projects and business.
Digital Marketing Glossary: 50 Words You Should Know
It involves carrying out actions to attract a company’s lead or potential customer. Typically, content is provided that encourages them to share relevant information in a conversion form, identifying that person and establishing communication through Inbound Marketing until they become a customer.
2 – Page Authority
It is the level of rating and/or reputation of a website compared to its competitors. The main parameters used to determine this the business psychologist course authority index are diverse, including stake: the quantity and quality of the links directing access to it .
It relates to the authority of a website’s name or domain as a whole. This metric, developed by Moz , can predict a domain’s potential to reach the top of Google and receive more organic traffic.
It’s about automating tasks that were previously performed manually, such as scheduled email marketing and lead categorization.
It’s an area of the website where articles , images, and videos are regularly published as a way to share experiences and knowledge. For entrepreneurs, blogging is considered essential because it helps improve a page’s search engine ranking, helping people find your website and purchase offers when they’re searching online for a solution to their problem.
6 – Branding
The process of creating a brand image in the consumer’s mind . It’s a strategy that aims to attract and retain customers , and fax list therefore couldn’t be left out of our glossary of digital marketing terms.
7 – Clickbait
Translated as “click bait,” it is an online dissemination strategy that consists of using sensationalist headlines as a way to generate more clicks on content.
Also known as evergreen content, it continues to add value long after its publication. In other words, it can be used as a reference for a long period of time due to its timeless nature.
This is material that has become popular on the Internet. It’s content that is widely shared. It’s not always possible to predict whether content will go viral until it goes viral.
10 – Conversion
This digital marketing term is simply a metric for evaluating the number of sales achieved. So, through it, you can measure the success of a strategy .
Translated as Customer Relationship Management, the term is often used to describe software that stores data, both personal and from recent purchases. This makes it possible to take action based on consumer behavior.
12 – CTA (Call to Action)
It can be a link, a button, or even a phrase that encourages the page visitor to take a specific action to become a potential customer. Examples of CTAs include “Contact us” and “Download our e-book now.”
13 – Domain
It’s a website’s address, that is, what must be typed into the URL bar for it to be found. Ours, for example, is www.hostgator.mx .
This is a type of rich content, longer than a normal post. It’s widely used in digital marketing strategies, as it helps generate leads, as they are available by filling out a form.
15 – E-commerce
It’s an e-commerce or virtual store where entrepreneurs can sell their products and services directly. In fact, Mexico has the second-largest e-commerce market in Latin America, after Brazil.
16 – Email marketing
A digital marketing tool that strengthens the connection with potential customers and helps nurture leads. This makes it possible to promote campaigns, new products, or even share personalized content through a newsletter.
This is another term from the digital marketing glossary that’s increasingly becoming a topic of interest. It reflects the interactions people have with content published on a website or social media, whether through likes, comments, etc. It’s a metric that allows us to evaluate engagement and relationships with the audience .
18 – Automation Flow
Here, many actions need to be taken based on audience behavior. It’s possible, for example, to send new marketing emails when the user visits certain pages, keeping them in the flow until they become a customer.
19 – Conversion Form
It’s a type of form where visitors fill out fields with their information in exchange for something, such as receiving an exclusive offer, a gift, or downloading a free e-book. Its purpose is to convert leads.
Another essential term in the digital marketing glossary, it’s a Google tool that allows you to create advertising campaigns linked to search results . You can sponsor relevant keywords, making your page appear at the top, for example.
