Difficulty in setup and ne for constant maintenance. To set up and run a contextual advertising campaign, it is enough to involve only a contextual advertising specialist. The participation of developers, SEO specialists, copywriters is not requir. However, this does not mean that email data debugging a contextual advertising campaign is easy. Creating an advertising campaign is a complex, multi-stage process that includes:
Difficulty in setup and ne for constant maintenance development of a strategy describing the distribution of requests across campaigns, the number of impressions and other indicators;
collecting SEO core, grouping queries and selecting negative words to cut off non-target traffic;
creation of selling text content, adding UTM tags, clarification, etc.;
placing advertising campaigns in the account, debugging them and adding bid adjustments;
managing advertising paid methods of website promotion campaigns, including evaluating statistics, adding negative phrases, and rejecting non-working sites.
Strong competition in some topics.
In certain topics, there are many more competitors than in others. For example, we are talking about legal services or flower sales. The situation is complicat by the fact that the price per click is determin bas on the results of an auction, and the leading position is occupi by the ad for which the advertiser can pay the maximum bid. Therefore, if there are enough competitors, then you ne to not only create high-quality and relevant ads, but also pay well for a click.
Short term.
CR works quickly, but stops just as quickly. If the advertiser runs out of money or decides to suspend CR for other reasons, then clients will stop clicking on the ad at that very moment.
We have talk about the pros and cons of bulk lead contextual advertising. What to choose: CR or SEO – it’s up to you. In any case, consider your tasks, budget and other factors, or better yet, consult a specialist.Any website includes text content. These can be descriptions of goods and services, articles, useful tips, frequently ask questions, and so on. That is, what can improve the ranking of the resource. What are the rules that the text must comply with, we will analyze in this article.
SEO text tasks
