Spring Break airfare deals even if you aren’t planning a Spring Break trip. Remarketing will only target potential customers who have shown interest in your company by visiting your website or showing interest in the specific products or services you sell.
What are the different types of remarketing?
- Site Remarketing displays an ad after a potential customer visits your site.
- Search Remarketing targets potential customers that type specific keywords or phrases into a search engine query. So, if you sell jewelry, you can target people who enter “engagement rings” and “diamond earrings” into a Google search.
- Social Media Remarketing displays remarketing ads on social networks. If you have recently visited Gap.com, you will see ads for the items you viewed on Facebook.
- Email Remarketing shows contextual ads to clients who email data use email services such as Google based on the content of the emails they have recently sent.
What are some segmentations of remarketing?
Within each of these types, you can further target potential customers and customize who sees your ads.
- General Visitors: Retarget anyone who has visited your website.
- Specific Product Visitors: Retarget only the website visitors learn how to generate more sales using incentives in your ppc ads. who have visited a specific product on your website.
- Abandoned Shopping Cart Visitors: Retarget website visitors who have placed items in their shopping carts but left without making a purchase.
- Previous Customers: Retarget visitors who have previously made a purchase on your website.
How Do You Measure Success?
Different key metrics can help you understand the effectiveness of your remarketing campaign.
- Click-Through Rate (CTR): Number of times that an ad was clicked aero leads on divided by the number of times your ad was shown. This can tell how effective your ad is at drawing potential customers to your website.
- Cost Per Click (CPC): The total amount spent on remarketing divided by the number of clicks. Your target cost per click will likely depend on the profit you make from a purchase and the likelihood a visitor to your website is to make a purchase.
- Return on Investment (ROI): Measures the profit that has been generated from running retargeting ads after taking investment costs into account.
