Self-portrait of Sara Koonar
Expert: Sara Koonar, president of Platform Media + Management
Sara’s advice: “When most shoppers are faced with a choice, whether to buy this black tote bag or that black tote bag, they’ll choose the one they’ve heard of. It’s as simple as that. Getting the word out about your brand and what makes it unique is crucial to your sales. And sales are crucial to keeping your business afloat.
“You don’t need to place expensive print or television ads to market your clothing line. Collaborating with influencers and building a community on social media can be very effective in building business. Of course there are benefits to having an expensive PR firm and schmoozing fashion stylists to get your clothes on the backs of A-list celebrities, but you’ll be surprised how influential social media can be.”
Work with a professional
Helen Rice, pictured, with her husband and business partner, Josh Nissenboim. Helen Rice
Expert: Helen Rice, creative director and co-founder of FUZZCO, Serious Buildings, and Pretend Store
Helen’s advice: “Fashion is constantly changing, so it’s important for brands to work hard to establish and defend their belize mobile database niche in the changing landscape. Due to the dynamic nature of fashion, brands must be incredibly aware of themselves and the market. Their ability to embody the lifestyle that their audience aspires to is developed through every decision the brand makes, including materials, design, production, customer service, and cultural associations. These elements inform the relationship the brand has with consumers.
Don’t try to be everything to everyone
“Fashion brands should consider consulting with a branding agency right in the beginning. This allows the brand to shilpa kothari healthcare administrator gain insights into the best strategy for the shopping experience, merchandising, positioning, voice and tone, and visual balance between the graphic identity aleart news and the product. An agency can ultimately help the brand navigate the changing landscape of the fashion industry.”
