A CRO strategy in marketing consists of implementing different marketing techniques to improve a business’s conversion rates .
Although conversion rate optimization strategies can be carried out by different teams within a company, such as sales, customer service or marketing, among others, in this article we want to focus on the latter, that is, on how the marketing team can increase the conversion rate of a business.
Now that you know what CRO is in marketing, and before we get into the subject, it is important for you to know that there are different types of conversion . And the thing is, conversion is any action that we want the user to perform. In this sense, we can find: attraction conversions such as visiting the website (which are located in the first phase of the funnel), decision conversions such as filling out a form (which take place when the middle east mobile number list user already knows more about the brand), sales conversions such as buying a product or contracting a service and loyalty conversions such as getting an up-selling purchase (aimed at users who are already customers).
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This article can help you boost conversions of any kind. So, with that said, how can your marketing team implement a CRO strategy? Here’s how.
How to boost an effective CRO strategy in marketing
The most important thing when specifics of b2b and b2c sales: what is critically important? implementing a CRO strategy in marketing is not to put the cart before the horse. What does this mean? Well, you first have to analyse what conversion you want to improve, where and why, and then select the best strategy, and not the other way around. But don’t worry, because we’ll show you the 4 steps you need to follow to do it correctly and avoid making mistakes.
Oh, and remember: although we have focused these steps on CRO strategy in marketing, they can be used by any team to implement such a strategy.
1. Research and analysis
First of all, you need to establish and singapore number clarify what conversion you want to improve . In this sense, you can have the objective of CRO strategy in marketing increasing the number of sales, the number of subscribers to your newsletter, the number of visits to your website… The possibilities are various.
Once you have this clear, it is time to start researching and analyzing your website to find out how users interact with it and what may be failing or interfering with the conversion rate.
In this research, we will have to carry out both a quantitative and a qualitative analysis . With the first, we will obtain numerical data that will allow us to identify behaviour patterns and trends. Time on page, duration of visit, bounce rate or CRO strategy in marketing number of clicks are some of the data that we will obtain with this analysis.
And with the second we will be able to know the reason for this data and, therefore, know why users behave the way they do and thus have a richer and deeper vision of the situation.
