Having a Wikipedia page about yourself or your company is a milestone that improves your brand equity. And you don’t even need to visit Wikipedia to see that. So, even for us, it took a lot of effort to put together enough good sources to stand a chance at withstanding the notability criteria. And you already know our results. Some editors thought that it was good enough, and some disregarded most of the sources as not reliable due to the affiliation How to Create with the marketing and SEO industry. So, how do you know what to use as sources? What notability means for Wikipedia The notability criteria that apply to companies state that.

An organization is generally

Considered notable if it has been the subject of significant coverage in reliable, independent secondary sources. Trivial or incidental coverage of a subject company data by secondary sources is not sufficient to establish notability. All content must be verifiable. That’s because even some well-established sources don’t always meet the criteria. For example, I’m sure you’ve seen many brands with sections like this on their homepage, displaying the logos of well-known websites like Forbes and Entrepreneur: Sorry to disappoint, but these don’t automatically establish notability on Wikipedia. A lot of pages on websites like these are user-generated and sponsored.

That disqualifies them

From being legitimate Wikipedia sources. Let me expand on the source criteria so it will be clear why: Reliable – it has to be written by a source that has established AUB Directory credibility. This includes most journalistic and academic sources, books from reputable publishing houses, and most industry-leading blogs and platforms with proper editorial processes. Independent – the source has to be unbiased. I’ll just point out that your customers are considered related to your business. That makes a lot of reviews and how-to guides fail this independence criterion. How to Create Secondary – the source has to include the author’s own thinking, evaluation, analysis, interpretation, or synthesis. For example, original research and SEC filings are primary sources. You see, because pretty much anyone can post on Forbes or Entrepreneur, they often fail the reliability and independence criteria unless their editorial teams create the content.

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