Tallace-tallacen Abubuwan Dabaru a cikin B2B

Ga yawancin kamfanonin B2B tallan abun ciki ba sabon ra’ayi bane kuma. Wani bincike da Cibiyar Tallace-tallacen Abun ciki ke gudanarwa. A cikin 2018 ya gano cewa kashi 91% na duk ‘yan kasuwa da ke aiki a cikin B2B suna amfani. Da tallan abun ciki don isa ga masu sa ido da abokan cinikin su.

Yayin da adadin waɗanda ke da alhakin tallan. Abun ciki yana da yawa, adadin waɗanda ke bin tsarin dabarun ba: kawai dan kadan fiye. Da kashi uku na waɗanda ke shiga cikin tallan abun ciki suna rubuta tsarin da bin lambobi da ƙididdiga.

Wannan yana nuna cewa

A fili akwai gibi tsakanin yin tallan abun ciki da bin dabarun yin hakan. Amma ta yaya za ku fara zama dabarun tallan abun ciki? Wadanne KPIs (Masu Maɓallin Ayyukan Maɓalli) suna da ma’ana kuma yakamata. A auna su, kuma Sayi Gubar Lambar Wayar Salula ta yaya za’a iya amfani da. Abun ciki don jagorantar masu yiwuwa ta matakai daban-daban na tafiyar abokin ciniki?

Kafin fara aiki akan dabarun abun ciki, yana da mahimmanci don ayyana manufofin da kuke son cimma tare da tallan abun ciki.Yayin da wasu dabarun suka fi mayar da hankali kan samar da gubar da kuma samun sabbin abokan hulɗa, wasu dabarun suna nufin inganta sabis na abokin ciniki ko sunan kamfani. Don tabbatar da cewa kuna bin manufofin da ke tafiya tare da dabarun kasuwanci na kamfani, ana ba da shawarar yin aiki tare da sauran ƙungiyoyin da suka rigaya a wannan farkon.

Sayi Gubar Lambar Wayar Salula

Tsara maƙasudai yana

Da mahimmanci, saboda sune tushen kowane abun ciki da zaku ƙirƙira. Abun ciki wanda ke nufin samar da sabbin jagorori, alal misali, ya sha bamban da abun ciki wanda ke taimakawa haɓaka wayar da kai.

Da zarar an saita La Kongreso povas pasigi sian maƙasudin ku da kuma ayyana za ku iya ci gaba zuwa mataki na gaba.Tare da karuwar amfani da fasaha a cikin tallace-tallace, adadin bayanai da ƙididdiga kuma suna girma kuma da alama akwai nau’ikan KPI marasa iyaka da mutum zai iya bi. Don haka, menene kyakkyawar hanya don gano waɗanne KPIs suke da ma’ana don tallan abun ciki?

Karanci vs. Lambobi masu Ma’ana
Kyakkyawan farawa shine sanin bambanci tsakanin lambobi marasa mahimmanci da ma’ana.

KPIs masu nuna matakin ao lists hulɗa sun fi ma’ana yayin da ake kimanta tasirin tallan abun ciki. Suna nuna idan da gaske mutane sun tsunduma cikin abun cikin ku don haka sun kasance mafi kyawun nuni ga darajar fahimta. Idan wani post na Facebook ya kasance adadin abubuwan so ko sharhi zai zama alamomi ga matakin hulɗar, don labarin blog na zamantakewa ko sharhi.

Duk da haka, ba hasashe ba

ne kawai ke ƙidayar: idan da gaske kuna son kimanta ƙimar kuɗin tallan abun ciki, dole ne ku fara auna ROI (komawa kan saka hannun jari) na tashoshin tallace-tallace daban-daban. KPIs kamar jagororin da aka samar, tallace-tallace da farashin kowace hulɗa sune waɗanda za a bi su.

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