A study published by digitaweb.com in 2022 shows that 60% of marketing managers reuse their existing content 2 to 5 times, but only 29% have a refined strategy for this . Lack of knowledge about the effectiveness of the content created can lead to lower web traffic and a mismatch between the
needs of prospects and your solutions
Do you feel like your. marketing content is not optimized enough.Are you looking to improve it to better reach your target?Web writing: how to Content Mapping: what is it? Definition of Content MappingContent Mapping , which consists of classifying your conten.
Content Mapping can be associated
with a map, which helps to list a list of your content. The latter aims to identify gaps and the media that must be produced in order to meet the needs of your targets. This strategy is mainly used in inbound marketing, a very effective technique in terms of acquiring traffic or improving awareness .
Mastering your audience is highly
recommended before embarking on a Content Mapping strategy! To do this, you can carry out a complete study of your potential targets denmark whatsapp number data in particular by creating what are called personas. This will help you target your efforts on specific actions that directly generate results .
Example of a frequent persona in content mapping
The buyer personaThe buyer persona is a fictional character that represents your potential buyers . To create it, you need to conduct a survey to collect as much information as possible about your future targets.It is necessary to base oneself on several aspects of one’s personality:
Overallpersonas are the perfect representation
of your ideal customers! In order to master this typical profile, it is essential to be aware of the needs , obstacles , consumer behavior , expectations how to set up telegram notifications for channels and groups even interests of your future customers. The more precise you are when creating your personas, the easier it will be for you to convert visitors into consumers.
The buyer’s journey
The buyer’s journey corresponds to the different stages of your prospects’ consumption process. For each of them, you need to know how to identify buying house b the actions that need to be implemented and the content that needs to be produced in order to maximize your results .I want targeted written content to attract potential.
If each persona has their own path
the buyer’s journey is divided into three main stagesawareness : the customer has a problem, a solution must be found the decision : the customer will now proceed with the purchase.
Throughout this process, you will need to prove that your solution is the most suitable for the customer’s needs using articles or studies for example.
