Content marketing is currently a mandatory step for a successful web strategy. However, the success of this operation requires expertise in web writing and SEO optimization. This is why many companies use the services of a content marketing agency or a freelance web writer . But for outsourcing writing to be effective, there are certain rules to follow.
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The reasons to outsource your web content writing
Outsourcing web content writing brings several advantages, whether in terms of SEO or user experience.
Writing web content requires expertise, but also takes time. Today, dedicating an internal team to produce your texts full time is not an attractive solution , due to the costs involved. This is why companies are turning to outsourcing. This process allows them not only to gain operational flexibility, but also to reduce their operating costs.
A company that outsources its web content writing also acquires expertise. A content marketing agency or a freelance web writer is a privileged partner to benefit from qualitative texts optimized for search engines.
ATTENTION !
Web content writing plays a significant hanaraha-maso tsara ny fandrosoana role in the success of your business . So take your time when selecting service providers.
Check the experience of the content marketing agency (or freelance web writer ) as well as their vision of your project. Also consider doing a test, an essential step to ensure the smooth running of your collaboration.
With LAPLUME.MG, a team of experienced web editors will support you in the success of your content marketing. Go here to find out more !
The 2 steps to follow to organize the outsourcing of your texts
Once the contract is concluded, here are 2 steps to follow to organize the subcontracting of web content writing:
1) Sending a precise and detailed brief
Let the SEO writer (or web content writing agency ) know what you expect from them. By sending a precise and detailed uae cell number brief, you will be on the same wavelength as the service provider. This will also avoid any disagreements regarding the writing assignments given.
But how do you create an editor’s brief? Here’s an example to help you see things more clearly:
Basic information
- Deadline : delivery date
- Company information : company name, website address, services, values…
- Content objective : inform, entertain, sell…
- Target : gender, age group, occupation, hobbies, interests, etc.
Order Information
- Content type : description, product sheets, blog post, etc.
- Subject
- Type of structure : length of the chapô, number of subtitles…
- Minimum and maximum word count
- Main keywords and variations
- Style to use : formal, professional, familiar…