Clean your database regularly
For some publishers, the license price depends on the number of contacts in the database. This economic model encourages users […]
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What questions does Performance Max raise
Performance Max is therefore a product that can operate almost autonomously, provided that a few elements (budget, objective, creative assets)
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What is the place of advertising and publicity in Performance Max
You don’t decide exactly what your ad will look like: you have a general idea of it, since you provide.
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What is Google’s place in relation to other levers
Remember that Performance Max can broadcast on all Google levers, including YouTube, Maps, or the Display network. This means that
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Integrate Performance Max into your Media Mix
As we have seen, Performance Max marks in many ways a turning point in media buying within the Google Ads
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Performance Max without a test protocol
We recommend implementing PMax gradually, especially if you have multiple accounts/countries/brands. In order to measure the side effects/compare results as
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The solutions that are emerging today for the Analytics of tomorrow
Since the CNIL’s announcement of the formal notice to several French players for their use of Google Analytics, projects to
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As a goal, to judge good or bad performance
This optimized conversion tracking will make it possible to adapt budgets to a product category mesh, by identifying the best
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A information that can be found there?
The research is now about internet skills and not about digital skills or skills with digital tools. Internet skills have
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Assessing content for reliability
Operating a user interface (an application, website, digital resource ) In computer skills, young people generally score better, although
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Twitpic brings video to Twitter
Twitpic, one of the most used services for tweeting photos, launched a video service last week. From now on it
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Google Wedding Planner
Anyone who wants to ensure that social corporate behaviour is congruent with the core values of the organisation would therefore