The existence of a change in consumer purchasing behaviour is already a fact. Concepts such as sustainability. Respect for the environment and ecology are increasingly present in the communication strategies of companies and are key trends. For building consumer loyalty with sustainable initiatives.
Consumers have become aware of the magnitude of the problems that many companies cell phone database Not only in the environment. But also in the societies of countries where they produce or operate. All this has been intensified by the Covid-19 crisis and companies must act . On the one hand. There are those who think that having a voice and positioning can be detrimental to a company’s image. Nothing could be further from the truth, since the trend is the personification of companies and brands, consumers evaluate what they say, do and represent .
In today’s post we’ll tell you the basics of the new business trend that consists of building consumer loyalty with sustainable initiatives . Do you want to know how this affects the responsibility vouchers or physical gift? the incentive catalogue of brands in society? Stay tuned!
Sustainable initiatives encourage companies to act
We are entering the era of sustainable brands . Consumers are more responsible with their environment. Both natural and social, and companies cannot turn a deaf ear to this concern.
A few years ago. For companies that wanted to implement a more ecological or sustainable brand image , it was enough to use green in their corporate image or the words “eco”, “green” or even “healthy” in their corporate strategy. Today, this does not work.
Today’s consumer looks for their reference brands to act and for the commitment to the environment and the surroundings to be part of the company’s overall mission .
We can therefore establish a double dimension in sustainable initiatives to retain consumers :
- Social dimension . It arises from the attitude of consumers regarding the singapore number concern for the environment and ecology and seeks to encourage companies to have social behaviors that improve the quality of life of society.
- Business dimension . It arises from the need for companies to develop actions that are respectful of the environment. It consists of satisfying the needs of consumers and retaining current ones, with minimal impact on the environment.
The success of a good corporate strategy is to generate a higher value for the client , which results from combining the client’s expectations with the company’s possibilities. Therefore, the objective of building customer loyalty and retaining customers is based on two pillars : relational marketing , with which to maintain a good relationship with customers and the management of perceived value so that it is higher than that perceived by our competitors.
