A true common thread in your digital communication, the brand editorial line is undoubtedly one of the strong links in your marketing content strategy.
OK, but why? And, above all, how to define its editorial line?
From the natural referencing of your website to your publications on social networks, including your blog articles and your brand image, discover the steps to create your brand editorial line and how to implement it in your marketing strategy and your web content production.
Let’s go for a brainstorming session on the theme of (FOR)WHY, WHO and HOW.
Why define a brand editorial line
The brand editorial line is the identity card of your content creation. Website, blog articles, social media posts, newsletters, emails, podcasts or videos… Whatever the medium for distributing your content, your way of writing must be recognizable everywhere in your communication while maintaining editorial consistency from one channel to another.
The editorial line is also a reflection of your brand identity . It is unique to you and corresponds to you. The goal is for your audience to recognize you from the first words they read or hear when they discover your publications. A bit like the trademark hong kong phone number library of an author whose editorial style is recognized from the first chapter!
As you will have understood, the brand’s editorial line helps you stand out from the crowd and differentiate yourself from the competition.
To find yours, the one that will appeal to your customers, I invite you to answer the following 4 questions:
Your content production will have all the more impact if you have defined the themes that interest your targets and if you publish on the media where your potential customers are. But before moving on to writing, let’s take the time to define your message.
Brand editorial line: what is your message?
To communicate and write the right message to the right people, it is essential to be aware of your values and WHY you do what you do. In short, knowing the positioning of your company.
Because as the famous speaker Simon Sinek says so well
“People don’t buy what you do, but why you do it.”
You sell organic cosmetic products. Why? What is snack content my way your ultimate goal in offering this type of product for sale? And why this brand rather than another?
You are a graphic designer. Why did you choose to work for startups rather than for mid-cap companies or large accounts (and vice versa)? What universe b2b reviews do you seek to convey through the illustrations you create for your clients? What drives you when you draw for their brand?
