Basic SEO doesn’t exist – Either you do SEO work or you don’t Basic SEO does not existHave you ever heard of Basic SEO? Well, I was at a conference the other day and a guy asked me how he could do “basic SEO” to offer to his clients. My answer certainly didn’t please him very much, as I couldn’t find any other possible answer other than – I don’t know what you’re talking about. Believe me, I really don’t know what the hell basic SEO is. To me, either there is search engine optimization work or there is none. This half-baked SEO thing is either fiction or bad faith.
Either way, it simply doesn’t exist. What was the basic SEO he was referring to anyway? Somewhat intrigued by the question about Basic SEO, I asked him to explain what he was trying to do and his answer was that the goal was to quickly optimize the pages of his clients’ online stores. It doesn’t work like that. The website optimization process is made up of a set of techniques that range from the planning stage to day-to-day maintenance of the page.
As I mentioned in my article on
SEO stages in e-commerce , good optimization work begins with the structure of the website itself, in this case an online store. Once this is done, we move on to On Page optimization and, after the page is published, the Off Page optimization work, or link building. But the process doesn’t end there. After completing this technical optimization ritual, we need to look at tools like Google Analytics and Google Web Master Central to analyze access data and gather information to refine the initial work. SEO work is never-ending An SEO project can have a beginning, but determining the means is difficult and the end is impossible to determine. With each Google revision, such as.
Panda , Penguin
Hummingbird and more recently Pigeon , we are forced to review the entire optimization strategy to adapt it to the new guidelines. That’s why the basic SEO he was referring to was completely unknown to me. The problem is that due to lack of technical knowledge, many people end up falling into this trap and, in addition to spending money on a service that doesn’t achieve the proposed objectives, they may even end up not being listed on Google’s answer pages. Unfortunately, this is how many people get fooled by SEO. There are people and “companies” that offer.
Telegram information, consisting of client telegram database users list interactions, group chats, and channel hobby, presents wealthy insights and the work this for the text into audience engagement. Businesses can leverage this information and the work this for the vary important and the work to research purchaser preferences, screen dispositions, and decorate advertising and marketing techniques. Telegram’s steady platform moreover guarantees privateness, making it a famous preference for statistics-pushed communications.
SEO services to laymen, taking advantage of their lack of knowledge in this area. Some of the more audacious ones even manage to secure the first place on Google, a promise that I prove to be mathematically impossible in the SEO course I teach.
Ask for some examples of
optimization work and check the positioning of the indicated keywords yourself. At the end of the story I was even sad, because when I found out that he wanted to sell basic SEO to his clients, I continued to respect him as a friend, but no longer as a Search professional. Don’t ruin your SEO with Press Releases The migration of professionals from print media to the digital environment does not happen without preparation.
Digital media has its own standards and techniques that are sometimes ignored by marketing professionals who come from print media backgrounds. This is what is currently happening with press releases circulating on the internet. Marketing companies send the same text to hundreds of websites and blogs related to the subject and the result is that some websites are penalized. The press release for the web must follow the rules specific to digital marketing, especially those related to search marketing.
Google as it will not be presenting relevant content
Panda review has precisely this function, to exclude sites with low-relevance content from Google’s answer pages. The user is the one who suffers Press Release and SEO A real case of the problem with the indiscriminate publication of press releases The solution to the web press release problem The user is the one who suffers Leaving other considerations aside, the biggest loser in this story is the user. I myself, a few days ago doing some research on the Internet for the content of a project, came across dozens of links on the response pages for the exact same content, a press release distributed on a certain subject.
When you start with a text and the discussion evolves, that’s one thing, but identical texts are really disappointing. It doesn’t create diversity of opinion. The worst for websites that publish press releases en masse came recently and came from none other than the almighty Google. Google has made available a tool that allows you to exclude a specific website from your searches. Have you ever thought about what this means It’s a vision of hell! Read more in the article Press.
Release Needs to Add Value Press
Release and SEO Another serious problem with publishing a press release that has been sent to dozens of other sites on the web is that Google will punish the site for considering it to be of low-quality content. It’s simple, some time ago Google mindfulness for digital marketers carried out a review of its algorithm, which became known as the Panda Review . Under this new criterion, sites that do not present relevant content will be penalized in their rankings. One of these criteria is the issue of duplicate content. Can you imagine the impact of this guideline on a site that publishes hundreds of texts identical to those of other sites in the segment? Of course, when we are developing a press release, we have to worry about good.
The result was a decrease in the rate of Page Rank growth, a considerable increase in the blog’s bounce rate , and a reduction in the number of pages visited and time on the site. Sounds like a vision of hell, don’t you agree. It was clear what was happening, and we immediately identified two possible reasons for this behavior.
The first hypothesis was that
people had already read the news somewhere and that is why the content did not retain visitors on the site. The second was that the content was not attractive enough to retain visitors on the site. Once the problem was identified, I suggested that btc databasees he stop publishing the press releases or require exclusive content for their publication. Once this policy was implemented, the result was a sharp drop in the rejection rate and an improvement in other indicators, as you can see in the graph below. The solution to the web press release problem There is no denying that press releases are excellent marketing tools, but producers of this type of material need to understand that things are very different on the web.
SEO – Search Engine
Optimization of a website is perhaps the most important form of digital marketing to ensure the survival of the website. If publishing a press release affects the website’s positioning in search engines, the option is not to publish it. The solution to the problem comes from journalism and press office professionals focused on the web. The press release for the web must have at least 4 different versions so that the media can accept them with ease.
And even this has to be done professionally, because there is no point in changing the order of the paragraphs or other “tricks like that”, Google can identify it. Without this, the risk of being penalized for lack of relevance is very high and any editor committed to the good positioning of the site in search engines will reject the publication. Stay up to date on SEO in journalism and other matters related to the area of communication and press relations by subscribing to our Newsletter .
