Back to school : “back to school” after the summer holidays is a concept that is now us widely. It is not only a crucial event for all commercial businesses relat to school. Therefore, but it is an opportunity not to be miss to communicate all the news and offers relat to the restart after the summer. For this reason. Therefore, businesses in every sector must seize the opportunity and inform their audience with the right tools: SMS for back to school are the most effective and efficient means .
September is the month in which everything starts again, schools reopen. Therefore, people return from vacation to return to work and many have already included joining a gym in their list of good intentions. But you don’t have to wait until Monday of the year to communicate back to school: in an increasingly competitive scenario, you need to play early. This is the right time!
Back to School SMS: Play Early
According to data from the DoveConviene Observatory. Therefore, Italian families begin to research back-to-school shopping as early as July, and continue into August . The advice is therefore to plan an SMS campaign in advance , taking advantage of the immiacy and effectiveness of the channel.
- Back to school SMS, if they primarily concern stationery shops, bookstores. Therefore, schools and training institutions , offer enormous possibilities to many other businesses as well. Certainly clothing and shoe stores , but not only. Think of dentists or eye doctors , or hairdressers and barbers . A check-up and a new haircut are almost a tradition before the start of the school year.
- Schools, offices and shops are reopening after the summer break with new hours and services. All users will therefore be interest in receiving updates on this as soon as possible: be prepar.
- The average expense for each student’s return to class is approximately 570 euros for school supplies and 480 euros for books : families will choose carefully before spending and will seek as much information as possible.
- SMS has an opening rate of over 90% , so thanks to its effectiveness and flexibility, it is the perfect channel for promotional and transactional communications .
Back to the Benches with SMS and Landing Pages for Retail
Family spending on school supplies and equipment is always significant and in general we often sms promotional campaign see an increase in purchases during this period. At the same time, competition is also growing a lot. This is why it becomes important to stand out. How?
With Back to School SMS, you can reach your audience immiately and make them choose your offer.
What to Communicate with Back to School Text Messages
- Inform them about the material they can find at your place, the school textbooks available in your library and the opening hours;
- Advertise your eCommerce, home delivery service, Click & Collect to order books or the possibility of booking an appointment in store. This way you will offer an exclusive and maximum safety experience for the little ones and for parents;
- Offer ad hoc discounts and coupons for the back to school season, an example? On your eCommerce 20% less with the discount code why i can’t see a contact’s whatsapp status? [solved] Scuola20 on a minimum spend of €100. Your customers will be grateful and will come back to you soon;
- Enrich the SMS with landing pages and land recipients on a dicat page that
you can create directly, without touching your site. How to use them? To explain active promotions or to show new collections, whether you have a stationery shop, a bookstore or a clothing store. In fact, every sector should take advantage of SMS to increase sales during this period .
SMS Solutions for ucational and Training Institutions
Even for all schools and training institutions, the time has come to promote courses, how they are conduct, initiatives and new services . For this reason, Skebby offers an ad hoc solution to make yourself known: advertising SMS . Thanks to a profil and approv database with over 21 million SMS numbers , you can choose your target and reach even those who are not yet your customers. This will make it easier to hit your target and you will quickly increase registrations. Read the dicat post on how to create a promotional SMS campaign thanks to our tool kit.
If you want to further improve the service, try to create a dialogue with the recipients by giving them the possibility to respond directly to the message receiv. With the SMS reception service you can collect comments on active school courses or feback on the methods of conducting lessons preferr by students. Analyze the responses and improve your proposal!
Back to School SMS: A Unique Opportunity for Everyone
We’ve seen how the retail japan data and ucation sectors can benefit from SMS campaigns during this time, but there are many other businesses that can take advantage of its potential .
- Ophthalmologists, dentists and health facilities can offer discounts to students through SMS campaigns to help them return to school in top health. A thorough check of vision, hearing and posture will reassure parents;
- Automotive to communicate via SMS the dates for the next tire change, advertise your eCommerce or book an appointment for a check-up ;
- Hairdressers and barbers : the traditional haircut cannot be miss before the start of the school year. Therefore,
- Restaurants and bars to communicate their new opening hours and new seasonal menus, as well as offers dicat to company lunches.
With Skebby, the applications of SMS for back to school are endless. Therefore, so you can optimize your business communication in just a few steps and get going again with turbo.
