any start-up companies base their revenue on the first key customer, which is often student database the B2B Lead Generation company’s only source of revenue for a long period of time. Eventually, new customers start coming in, usually from referrals. Therefore, it can be a challenge for new companies to plan an appropriate lead acquisition strategy in terms of both the product or service and the value of the leads. The value of a lead can vary depending on its source. In order to assess the value of the source, you must first count the costs incurred when acquiring a lead.
The value of a lead varies mainly depending
on whether it comes from so-called inbound or outbound. In other words, it means that a B2B Lead Generation potential customer can be generated inbound or outbound. Inbound methods include: content marketing, social media, blogging, advertising, AdWords, media publications and many others. On
the other hand, outbound activities are: Cold Mail, Cold Calling or Social Selling.
Lead Value: Breakdown into lead acquisition sources: inbound and outbound
An efficient sales organization is aware of the value of each lead and focuses how to use special databases for b2b marketing success on callbacks and converting each lead into opportunities. However, many companies lack a sales culture and the leads generated are not valued. The result is a very low conversion of leads into deals. As InStream Group, we often have the opportunity to check and audit sales organizations in the context of their sales culture. When conducting B2B lead
generation audits, we specify one of the basic problems companies make: prospect abandonment after the second or third contact attempt
National statistics, however, show that you need at least six contact attempts to get a 90% conversion rate of leads into opportunities. Unfortunately, more than 60% of marketers give up after the second attempt. This is a very big problem for the organization because, to put it bluntly, you are letting money slip through your hands. Therefore, it is a very good and important practice to measure and provide marketers with
their conversion of a lead into an opportunity and a lead each aqb directory month as an average conversion to the next stage of the funnel. This allows you to build a long-term approach that positively affe
