Operating a user interface (an application, website, digital resource )
In computer skills, young people generally score better, although I have seen HBO students of Communications stumble with computer and internet use. In assessing content, older people score better than young people. This makes sense, because older people have more life experience. So ageing also has its advantages. If the population were 60+ years old on average, that population would be able to test information for reliability much better. And certain messages would have less of an ad hoc effect on us. The Greeks understood this well a few thousand years ago – the men at the ancient bahamas phone number list controls were all elderly. The Digital Divide in the Netherlands runs along education level . This sounds logical.
Balanced communication strategy
The article and the research still view skill through the (conventional) campaign communication lens. Communication is missionary work, aimed at effect on the target group. That this effect of internet communication can be disappointing if the target group is not skilled, is one of the problems described in the article. So the advice is that you should look at the media use of your target group and that you should adapt to that with your media. Et voilà, you have a ‘balanced communication strategy’.
Skill is now about behavior
Ad behavior is one of the cornerstones in the communication trinity of knowledge, attitude and behavior. So you would expect that one of the outcomes of a communication study on skill would be that people want and can improve something about that behavior from the communication practice . Unfortunately, skill does not play a major role here. Media already play that role. Even in a period in which it is interaction before and interaction after. Something is not quite right here.
The balanced communication strategy I just referred to is a media strategy. In this strategy, the focus and interest lies with the sender, who is concerned about the effect of his (campaign or policy) message.
Media usage
Communication strategy or media strategy? It is just one of the many . Assessing content Babylonian confusions of tongues that have accumulated within the communications industry. And strangely enough, this has to do with language proficiency, the core business of a profession. You do not use a medium, such as television, radio, newspapers and magazines. You watch TV , you listen to the radio , you read newspapers how to sell on facebook in 2023: a beginner’s guide and magazines . My media use only includes the newspaper. For in the litter box. You consume media . You school email list use a computer , just like the software on that computer. And a computer is not a medium.
