Ask your employees for references

Hiring a competent, reliable and committed professional takes time and effort. Therefore, whenever there is a vacancy in your company, start by asking your co-workers for references. They often know someone who is well qualified for the position and will feel the trust placed in them.

7. Establish a career plan

Companies with a career plan give an impression of valuing professionals and arouse interest in working there. Former employees feel more motivated because they see opportunities for growth.

8. Praise and thank your collaborators

Motivation is not only related to financial incentives, they also want recognition. Therefore, start to establish a habit of praising and thanking them for their services and achieved results. Then, all managers will be doing the same and you will have a company with always motivated employees.

9. Train and educate your employees

People appreciate that the company they work for promotes training in order to improve their qualifications. This strategy not only helps improve internal practices but also raises the level of employee satisfaction.

A training program can be implemented annually or semi-annually to ensure that employees are committed to achieving results and developing leaders.

10. Share good examples

To improve the work environment, you can brazil mobile database showcase the results achieved by employees who have gone the extra mile and overcome their limitations. Superior results, innovative practices, own initiatives, creative solutions and other good examples should be publicized. This will increase employee satisfaction and stimulate healthy competition. Be sure to ask for permission from the employee who will be featured.

11. Make institutional videos

Videos are the most attention-grabbing form of media. Use them to your advantage. In addition to writing signs or plaques with your company’s mission, vision and values, record a video.

Make a professional presentation of your business using internal images, including employees at work.

Show the importance of your company to the community, the social and environmental responsibilities it embraces, the technologies used to ensure reliable processes, investments, expected and achieved growth results, appreciation of professionals and whatever else you consider important.

Position the video on the company website and publish it on video platforms such as  YouTube . This will give you more visibility and will generate greater interest in working with you and will increase the satisfaction of existing employees.

12. Promote public relations

One of the most powerful weapons is to practice public relations. Have direct contact with the community’s inhabitants, the press, government, suppliers, clients, partners and shareholders to hear complaints and suggestions on how to contribute to the development of the local economy.

13. Offer courses and talks for the community

If your company is a specialist in the sector in which you operate, then why not educate people in the community to make them professionals? In addition to opening the doors to a better job or a source of income, the company may also be preparing a professional who will become its employee in the future.

With this strategy, there is a high chance that the community will become a natural advocate for your company.

14. Participate in  workshops

Companies that are building value through a strong image in the market should participate in the  most important workshops  in the sector.

Set up your  stand  to demonstrate products and services, the results they promote, how you act in society and take the opportunity to educate professionals. Appoint a specialist from your company to give a talk and you will achieve a high level of respect.

One of the great advances that Inbound transforming decision-making processes Marketing has brought to our vocabulary and our methods of exercising sales and communication is that of people ; which, unlike the concepts of Traditional Marketing such as target audience , opens our minds to allow us to be more relevant and give the public what they really want to receive.

Well, well, telling you more about the matter would be giving you a preview of everything you could find in the ebook I want to give you, so:

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  • Understand the concept of Buyer Personas in depth
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