If you can’t scale your business, you can’t grow.
What does scaling mean?
Scaling means making something bigger.
This is where the strength of the content business comes to the fore again.
There are business models that are difficult to scale.
Imagine you own a car rental company and rent out supercars.
A supercar that you have to buy will cost you 250,000 euros.
If you want to scale, i.e. rent out significantly more cars, you have to buy more cars.
So you have to invest a lot of money to get bigger.
Scaling is not that easy
Scaling is super easy in the content business.
Once you have created a book, you can print it again and again.
Another model wherescaling works really well is software.
You program software once and then it doesn’t matter whether you sell it to 10 turkey email listpeople or 1000 people.
That’s why I love the content business because it’s so easy to scale.
Nothing is as easy to scale as media
It makes no difference to me whether one person or 100,000 people watch my online course.
I don’t need to hire extra people to increase my sales; it makes no difference to me.
Therefore scaling:
100 points for the content business.
He has sold 100 million copies of his “Chicken Soup for the Soul” series .
These inspiring stories will give you an aha moment and a warm singapore number good feeling, like chicken soup for the soul.
Jack Canfield began collecting and publishing A very famous time to review your legacy system? such stories.
Then more people told their stories, which he then wrote down and published.
