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10 videos in 10 minutes? Youth officer Kim doesn’t shy away from it. She has a TikTok account with no less than 633,000 followers and an Instagram account with 54,000 followers. With her social media accounts and her viral videos, she knows how to build bridges between the police and the youth in the Netherlands. She finds creating stories on social media very easy, as long as she can be and remain herself. “Via my DMs, I am not only officer Kim, but also a friendly listener who sends a heart back.”
In this podcast , recorded live during Frankwatching’s Social Today Event , I speak with TikTok agent Kim van der Weij about her career with the police and the use of social media. In the rapidly evolving world of social media, where TikTok rules the younger generations, Kim’s unique approach is unconventional. And undeniably effective – she uses overseas data TikTok to bridge the gap between the police and the youth.
Reaching the youth
It’s not just a dance or a trend or a challenge here and there. Kim’s TikTok adventures tell stories, answer questions, and convey important messages. And they show the humanity behind the uniform. She understands that to reach youth, you have to communicate in a way that resonates with them. That means sharing content that goes beyond the usual “don’t do this” messages. It’s about creating something that excites and engages.
In addition to dozens of public comments, Kim’s inbox is also a world of its own. From simple greetings to in-depth conversations about serious issues, she treats each message with the care and attention it deserves. This has helped her grow in popularity not only as an enforcer of the law, but also as a trusted and approachable figure on social media.
I am exactly the same on the street as in my videos
I have to be, because when I meet those young people on the street and they see a completely different person, they think, where is that happy egg from TikTok and where is that happy cheerfulness from Instagram? – Kim van der Weij
Tool tip! The podcast episode was recorded with the (Dutch) app Detail , which combines high-quality image and audio in the app for you so that you no longer need european union phone number complicated or expensive equipment and actually have a recording studio in your smartphone.
Dealing with hundreds of responses
In her approach to criticism, Kim remains professional and empathetic. She is open to conversations, even with critics. And patiently como fazer fotos eficazes de produtos para uma loja online você mesmo explains that although she is a face of law enforcement, she is not responsible for the rules themselves. Like handing out fines, for example. She actually finds mean comments funny. So she often responds with humor. And that helps, because she knows how to touch many of the people who respond like that. As a result, they become fans of Kim, instead of haters.
