Captions . Really long captions. On Instagram, you have 2,200 characters at your disposal, so why not put a written blog post in the caption? The more context, the better.
Sound is important . Are you following a trend? Then use the corresponding sound.
Link videos together . This way the platform knows that people who liked video 1 are likely to like the next video.
Recruitment marketing
That TikTok is not only suitable for learning new dances and promoting the latest fashion is made clear by an exampl gambling database from EW Facility Services. In an earlier article on Frankwatching about the marketing trends of 2024 , the rise of recruitment marketing is highlighted. With more vacancies than unemployed, companies that respond to this have an advantage when it comes to filling vacant positions.
For example, the Come clean with
A me video on the TikTok account of EW Facility Services resulted in 413 new recruitments in 3 weeks: you see someone with earphones cleaning a hotel room, the video ends with the caption “you’ll never guess what I earn”. And the recruitment video of New York Pizza that also appeared during one of the keynotes during SocialToday Event also shows a creative way of using video to recruit people.
Accept cookies
ABC I’ll start with it
Still hesitating to start with TikTok? Or do you want to take your videos to the next level? Bart shares some practical tips:
Show something new . It doesn’t have to shock the world, as long as it’s unique. For example, walk along with the technical service of Walibi, who shows how a roller coaster is turned on.
Build your story well . A video about paintballing? Don’t start with the group of friends gathering, but choose the image that makes users stop scrolling: a man in a pink bunny suit on the run with the caption “I will never forgive my friends for this” immediately grabs attention.
Stick to the ABC formula : attention, body, closure. The caption “I will never forgive my friends for this” to grab attention, a pink rabbit being taken advantage of by rampaging paintballers (body) and then the closure (“Book your paintball session now”).
Bart Kampschreur on stage at SocialToday Event 2024
Bart Kampschreur during SocialToday Event Photographer: Kevin Verkruijssen
Short form video is now the norm
As you could read above: the success of TikTok has now been copied by other platforms. Short form video is pushed on Instagram with otimizando suas campanhas de marketing sms eamil para o sucesso Reels and on YouTube with Shorts. While your timeline used to consist of updates from your family and friends, the algorithm european union phone number now presents you with content that you find interesting. The aforementioned content graph. Once again, it’s all about content, not followers.x
