A few years ago I listened to a podcast episode of WeTransfer from the series ‘Influence’. The guest was Rana El Kaliouby from the company Affectiva. At the time, they were pioneers in reading emotions in real time from people who watched advertisements. They did this using AI. With this, they helped organizations to create more authentic content, with the aim of connecting with people’s feelings. Because, as she stated, this way content simply sticks better.
Of course, that is the time we are in now. It is fascinating that we know so much about the psychology of our behavior. But it is important to continue to deal with this ethically. And of course not everyone does this. From greenwashing to pretending to be a social enterprise: everything to win the love of the consumer.
Does honesty last the longest?
How do you, as a communications officer or marketer, use influencing principles? And are you honest and sincere towards your dataset target group? Perhaps this is precisely where you can make the difference in a time when communication is not always what it seems.The social media lessons from Videoland, Zeeman, Sligro & Salvation Army
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Is it time to sharpen your social media strategy? Then keep in mind that everything is now about content, not followers. Also use your brand story as a basis on social media, especially in a society that is increasingly hardening and where online hate is the order of the day. Maybe local heroes can make the difference. And are you focusing on B2B? Then know that you don’t always have to approach a B2B customer in a businesslike manner.
‘Shaping the future of social media’. This theme was central to the 8th edition of SocialToday Event on February 8, 2024. o futuro das tendências e insights de marketing do sms eamil What does the future of social media look like? Below we share the lessons with which you can make your social media strategy future-proof .
It all starts on TikTok. And the rest follows
short form video is now the norm
How Videoland deals with online hate
Salvation Army: Brand Story as the Basis for All Communication
Zeeman’s local hero approach
Sligro’s not always businesslike approach in B2B
It all starts on TikTok. And the rest follows
That it all starts on TikTok is quite a statement about the reasonable newcomer on the social media block. Although the platform continues to grow and now has 4.3 european union phone number million users . Many companies are still in the experimental phase when it comes to TikTok, so all the ammunition that expert Bart Kampschreur (Vortex Agency) gives the visitors of SocialToday Event is warmly welcomed.
