‘It all starts on TikTok’: a critical look at behavioral influence
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Have you seen the acclaimed TikTok ad? Of that overweight father, who also takes small steps towards a healthier lifestyle by watching TikTok? ‘It starts on TikTok’. Influencing behavior is at the heart of this video. Now you can see this as something positive, in the case of the father who improves his life, but you whatsapp number database can also look at it critically.
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Why does this commercial work so well?
First, 4 reasons why the concept of this commercial works so well:
1. The father is probably worse off than us, so we feel better at the start.
2. The spot comes out in January. ‘Spot on’ timing, when it comes to good intentions.
3. It makes us feel good about our own intentions. You don’t have to be fantastic right away.
4. And finally: by watching TikTok you apparently work on a positive self-image and the power to improve yourself. Cool guys over at TikTok!
These reasons can all be linked to principles of influence. You may know them. Expert in the field of influence, Robert Cialdini, explains them european union phone number to you in detail . From using the recognizable family relationship (father – son) and playing on our sympathy to the feeling of reciprocity: ‘you see, what TikTok gives us all’: it’s all there.
Reason for a critical attitude
Better late than never, I recently picked up the book ‘No Logo’ by Naomi Klein (affiliate). This book is now almost 25 algunos puntos que pueden years old and was written at the beginning of the internet era. The main idea of this book is to remain critical of the influence of large organizations and their messages. The impact of globalization and mass culture on our lives is denounced.
