Let’s look at the example of contextual advertising. Its effectiveness is affect by the following factors that ne to be paid attention to:
Its effectiveness is affect by the following factors Landing page. It should load quickly, be convenient, understandable and adapt to different types of devices, such as smartphones. It is important that the overseas data visitor’s path to purchase or submitting an application takes no more than a couple of clicks.
Advertisements
You ne to look at where they are locat, how relevant and attractive they are to users. It is also important whether the advertisements contain unique selling propositions, whether they have enough information and whether it overloads the main text. It is worth paying attention website promotion: what, why and for what purpose? to whether your company can be recogniz and remember from the advertisement, as well as whether it is possible to make an application.
Application
To increase the DRR, it is necessary that the client can solve his issue by pressing one button or entering a minimum of information in the feback form.
Managers’ work. To increase the effectiveness of campaigns, it is important to make sure that the manager can handle requests. To evaluate the employee’s work, you ne to analyze their interaction with clients, communication features, and willingness to help customers choose a product or place an order.
Search queries: You should use less competitive target keywords and not be afraid to experiment with semantics, testing different ways of displaying ads.
Traffic
To improve advertising results, you ne to analyze the traffic. How target is it? What is the bounce rate from ads? Which keywords bring in the warmest audience? Is the unique selling proposition interesting to users?
Having studi the information, you can find problems, after the elimination of which the effectiveness of advertising campaigns will increase and the DRR metric will decrease. If all the shortcomings are eliminat, but there is no positive dynamics, then it is worth analyzing other advertising channels, and perhaps even changing the traffic source.
