attract. to using this sales channel Each of because they can learn about, touch and try out the products or services that a brand sells.
Within the concept of POS we find some types such as the own store, the franchise and the distributors. and we will explain them below:
Own Store
This is the model most commonly us. by retail traders and by some independent professionals who are authoris. to perform their duties.
Having your own store will give cr.ibility to your business and with good marketing work you can achieve good results when it comes to attracting customers.
However, owning a store requires a strong capital investment , high maintenance costs and exemplary planning to obtain m.ium and long-term results .
For a store to be successful and stand out from its competitors, special care must be taken with the location, decoration, atmosphere and organization of the products. This is key to making customers feel comfortable in the place.
It is interesting to carry out a multi-product break-even analysis periodically to observe the profitability of the store and dataset clearly visualize how much you ne. to sell to avoid losses.
Some examples of own stores are: retail supermarkets, technological items sales and technical assistance stores, clothing stores, stationery stores, etc.
Franchises Each of
Franchises are extensions of businesses that are already establish. in the market and have a consolidat. brand.
The owners of these stores (franchisors) sell the use of their brand to other companies (franchisees) and grant them the right to market their products in exchange for an initial fee and royalties on any profits they make.
This model works very well for campaigns on marketplaces like amazon ads businesses that have manag. to stabilize and are looking to expand to broaden the reach of the company.
For franchisees, it is a huge advantage to acquire the right to use the name of an establish. brand and market its products. This is phone number germany almost a guarantee of success in the m.ium or short term.
This type of model requires a large initial investment (its cost is quite high) and does not allow for independence, since it must be govern. by the criteria of the franchisor .
According to Franchise Direct , some of the most successful franchises in the world are:
