Many professionals think that the sales How to provide process ends once the deals are closed, but that is not the case. In fact, the post-sales stage is essential for the growth of the company and customer loyalty.
The goal of after-sales is to provide ongoing customer service and support so that they can get the most out of your company’s products, as well as improve their experience to increase satisfaction levels.
Some studies have shown that increasing
Istomer retention and loyalty by just 5% increases profits by 25% to 95%.
In other words, it is much cheaper to invest in a post-sales strategy than to acquire new customers.
Below we will give you some tips to help your company stand out in the market:
Use a CRM for sellers to centralize your customers’ data, access the history of interactions they have had with the company, view the purchases they have made, their preferences and all the contextual information that allows you to offer 100% personalized attention;
Offer your customers special dataset promotions or extra benefits for making a purchase;
Provide tools such as chatbots , self-service or knowledge bases so that your customers can solve their problems 24/7 without having to contact an agent;
Conduct customer satisfaction surveys to improve your processes.
This will let your customers know How to provide
That you care about listening to their opinions;
Let your customers know that you would like to see them back in your store or send them relevant information about new product importance of having a feed manager and service launches that interest them.
After-sales service is a differential that your company can offer to stand out in the market and provide a better experience to your customers. It is important that these types of strategies are taken into account, as they are essential for retention and loyalty, as well as for strengthening the brand image.
What are the best channels for contacting customers?
1. Point of sale
The physical store or point phone number germany of sale (POS) is the most traditional and well-known channel among people. Despite its “geographical limitations” – it is necessary to get there to make purchases – customers are
