A product feed is a database that contains all the information about the different products in your online store, including data such as product description, inventory, stock or main features. The product feed file can be in different formats, such as XML, CSV or TXT.
Depending on the sector the company is in, the information included in the feed will be different. For example, size is very important special database in clothing e-commerce sites , while technology companies will have sections for screen size or the amount of memory on a device.
In this article we tell you the advantages of using a product feed and how you can upload it to the different platforms on which you sell.
Advantages of using a product feed in your ecommerce
The main function of a product feed is to be able to send product information from the catalogue to different websites , such as marketplaces , price comparison sites or online advertising tools. By having all the information centralised and automating the sending process, we save a great deal of time and avoid critical crawlability and indexing issues possible errors , as we eliminate the need to manually upload product characteristics on each channel.
Ultimately, a product feed will help you promote your products on the different platforms where you can promote them, which is why it is important to have one and have it adapted to each environment.
How to create your campaigns with a product feed according to each platform
Now that you know what a product Campaigns feed is and are aware of the benefits of using one in your company, it’s time to put it into china business directory practice. We want to show you how you can manually upload your product feed file to each platform to launch campaigns on different channels.
Search engine campaigns
Google Merchant Center
First of all, Google Merchant Center accepts different types of product feed formats, for example: spreadsheet, CVS file, TSV and XML.
