Negative keywords are words or phrases that you can add to your pay-per-click (PPC) campaigns to prevent your ads from appearing on irrelevant sites or videos, or in search results when users search for those terms (or closely related terms).
For example, a luxury shoe retailer running a search campaign could add “cheap” as a keyword in Google Ads to prevent their ads from appearing when people search for cheap shoes.
Negative keyword targeting can help you:
- Save money – Negative keywords whatsapp lead help you avoid paying for clicks from people who aren’t interested in your products or services.
- Improve your Quality Score . Negative keywords can make your ads more relevant to your landing pages and increase your quality score (a Google metric that affects whether and where your ads are shown).
- Increase conversions . Because keywords help you spend your budget more effectively and get better ad placement, you can expect more clicks and conversions (i.e., sales).
What are negative keyword match types?
When you add a keyword to a campaign, you need to choose a keyword match type . It determines the scope of queries that are excluded.
Let’s explore these match types with some keyword examples:
Broad match negative keywords
Broad match is the default setting for boost advertising frequency without affecting roi keywords in Google Ads.
For example, if your keyword is “mountain bikes” and someone searches for “mountain bikes,” your ad won’t show because it contains all of your keyword terms.
But your ad might still show if the search only includes some of your keyword terms, even if the search contains terms that are very close to your keyword.
Using the same example, if someone searches for “mountain bike,” your ad could appear because your negative keyword included the “s” in “bikes.”
Here’s a chart to illustrate:
Negative keywords with phrase match
With phrase match, your ad will not show if the search query includes the specific keyword terms in the specified order.
Although your search query can include additional words, your ad will not show as long as it contains all of your keyword terms in the same sequence.
For example, if your keyword is “mountain bikes” and someone searches for “trek mountain bikes,” your ad won’t show.
Your ad may appear if the order of keyword terms is different or if the terms have an extra character. For example, if someone searches for “mountain bikes.”
Exact match negative keywords
With exact match keywords singapore number, your ad won’t show if the search query exactly matches the keyword terms in the same order, with no additional words or characters.
If your keyword is “mountain bikes” and someone searches for “mountain bikes,” your ad won’t show.
But if someone searches for “mountain bikes” or “mountain bike,” your ad might appear.
