In a context where consumers are increasingly tired of intrusive commercial solicitations, the intentional lead is emerging as an innovative and effective response. This exclusive e-book, the result of the webinar hosted by hipto experts Pauline Binelli and Léo Hauet in partnership with FG2A, explores in detail this strategy that combines performance and compliance.
The regulatory context: a challenge and an opportunity
With the GDPR and national regulations like Bloctel coming into force, companies need to adapt their methods. These rules aim to strengthen consumer trust while avoiding costly sanctions. As Pauline Binelli, Legal Director at hipto, explains:
“Regulation becomes a lever of rcs data confidence for prospects, but it is also a challenge for us to optimize the quality of services while remaining compliant.”
The intentional lead: a results-oriented approach
Unlike cold calling, intentional negotiations are the basis of everything lead generation relies on the prospect’s clear intent. By filling out a form or requesting a brochure, the prospect is expressing genuine interest. The result?
- A conversion rate of up to 36%, compared to just 0.25% for cold calling.
- A personalized and seamless customer experience.
Multi-channel strategies reinforced by AI
At hipto, we leverage AI tools to b2b reviews identify the best times and channels to engage with prospects. SMS, emails, phone calls: each channel is optimized to ensure a consistent experience and increase the chances of conversion.
By combining technology, compliance and a customer-centric approach, the Intent Lead is transforming sales prospecting. To learn more and discover all the details, download our free e-book today.
