Defining the most appropriate type of ad for a campaign greatly influences its performance and the way people interact with the content. Paid traffic offers a sea of possibilities for those who want to increase sales, but you need to know how to use it to get the desired return.
Digital marketing strategies focused on paid media allow your company, along with its products and services, to stand out in Google search results and on partner websites that receive visits from people with profiles aligned with the campaign.
Google is the place to create these ads. That’s right! In addition to being the most important search engine in the world, it has a very complete advertising platform. There are some very interesting resources for companies that want to invest in boosting their online communication and improving sales performance.
It is worth remembering that it is also possible to create ads on social networks and each one has its own platform for publishing and measuring results. But today we will focus on the possibilities that Google offers.
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How do I define the most suitable ad type for the campaign?
Advertising on the internet requires middle east mobile number list planning. This is because the process involves investing money and professionals who create suitable materials to attract the user’s attention.
Of course, the creation of text, image or video materials depends on the campaign profile and the amount the company wants to invest. But there are other issues to be considered when defining the type of ad to be worked on.
We will explain below:
Search Network Advertising
This type of ad appears at the top or bottom of Google’s results list. Identified by the name “ad”, this content is different from the others test your one-pager regularly it is paid. The others are organic and use SEO (Search Engine Optimization) techniques .
Search network ads appear to users when they type in keywords linked to the ad texts. The order in which they appear is also related to the amount invested and Google’s quality indicators, which involve alignment with the rules of use and quality of the content and landing page. In terms of content, it is worth investing in extensions to make the ad more complete.
For companies whose main purpose is to sell, the search network is a good option, as users already type the keyword in the search field both to better understand the topic and to purchase a product or service.
READ ALSO: 3 important points when planning your ads
Display Network Ad
For those who want to add images to paid cell phone number content, this type of ad can be a great help. In this case, the ads will in banner format on the pages of Google partner sites, such as blogs and news portals.
In addition to including keywords in the content, ads are displayed according to the profile of the users who access these pages. Therefore, in addition to aligning text and images very well, it is essential to understand the target audience in order to make assertive segmentation and obtain the desired return.
This type of ad is very interesting for companies that want to run branding campaigns for brand recognition or strengthening, due to the reach that the display network offers. Remarketing campaigns, that is, when users have already had contact with your product but did not convert, are also usually successful with display network ads.
