What is the metaverse? Since Mark Zuckerberg announced in 2021 that. Facebook would change its name to “Meta”, this question has been on the minds of affect marketing marketing specialists. In short, the goal is to develop a metaverse that will be the space that will replace current internet browsing. In this virtual reality we will be able to inform ourselves, learn, buy, sell, work, meet or have fun.
The purpose of this article is to understand what the metaverse is and what the future of marketing in virtual reality could look like .
Table of Contents
What is the metaverse and what is it for? affect marketing
The concept of the metaverse is related to the use of the Internet as a space for virtual and augmented reality. The differential factor between what we know today about the functioning and uses of the Internet and the metaverse is based on the fact that in the metaverse the user is present and interacts in a virtual space . In other words, they do not browse the Internet, but are within the Internet.
As far as we can tell so far, the metaverse is about navigating through a 3-dimensional digital reality . That is, a metaverse is a 3D network-connected system that a user can navigate using smart mobile devices or a VR (Virtual Reality) headset that can be connected to a angola latest email list computer. Within a metaverse, one can interact with other people and virtual objects.
The user takes on the appearance of a digital person
Thus, our avatar or ourselves in the appearance of a digital person navigate, act and move in a virtual world.
Each digital person in the metaverse retains their identity and digital assets over time. Simulates their physical existence in that digital environment in real time .
The term metaverse is built from the cell phone database terms “meta” and “universe. Therefore, the concept is to create a virtual reality superior to physical reality.
Ultimately, and in the same way that we now use the Internet. Searching and browsing websites using links and interacting with content. The metaverse will allow people with a digital presence to move. Interact autonomously in various virtual spaces and live experiences of all kinds.
What elements make up the metaverse? affect marketing
According to experts, the elements necessary to what is the difference between b2b and b2c enable the metaverse and make the virtual world a reality would be the following:
Advanced technology tools: Some devices that would be necessary to access the metaverse are virtual reality (VR) glasses or headsets, computers, smartphones and other future technologies proposed for this purpose such as haptic devices or augmented reality smart bracelets.
New technologies : Blockchain to store information in blocks; VR or Virtual Reality; AR or Augmented Reality; AI or Artificial Intelligence; 3D reconstruction; IoT or Internet of Things.
Internet: the Internet connection and all the components necessary for fluid communication.
Computing power affect marketing
Virtual platforms: This is an element that will provide visualization of the virtual space or world of the metaverse and will allow 3-dimensional simulations.
Operations and standards: This involves implementing all the patterns, processes, tools, services and engines necessary to generate the virtual experiences that guarantee the functioning of the metaverse.
Payment supports for transactions in the metaverse affect marketing
Consumer products and services : digital content and assets that can only be consumed in the metaverse.
User behavior: rules and patterns of behavior regarding the metaverse, both for individuals and for companies or other institutions.
The metaverse is expected to gradually improve based on the evolution and innovation of the technologies used. The improvement of all categories and components of the metaverse will be driven by the evolution of internet connections, the development of computer systems, industrial processes and other related areas.
