Search engine algorithms are constantly improving, and the requirements are increasing. If 7 years ago, to move to the top, it was enough to place small texts spammed with keywords on the site pages and buy links in bulk, now you need to carefully analyze the situation, select the best solutions, and follow the latest updates. What should you pay attention to first: study new SEO requirements for pagination and interlinking or focus on content? We have collected for you the key SEO trends – must-haves of 2021 in one article. Use them)
SEO Trends 2021: What to Implement Now
In general, the ranking principles have not changed, but new formats, requirements and opportunities have appeared.
Core Web Vitals – website loading speed metrics telegram data from Google that will be used when ranking pages. To avoid ending up in the red zone, it is worth optimizing now 1) the loading time of the largest element, 2) the waiting time from the first click on the page to the first interaction with the content, and 3) the indicator of the layout shift during loading.Website layoutshould be tailored to the screen so that the user does not have to scroll the page left and right to view full information.
Google EAT. The abbreviation stands for
expertise-authority-credibility. Your content must meet these three criteria. When publishing materials, be sure to fact-check, refer to primary sources, make sure that the author of the articles understands the topic and is an expert himself.
Google Passage Ranking. Thanks to the innovation, information can be shown to web users even from a longread excerpt. For example, if the excerpt contains more correct information that matches the user’s request, Google will show it, not the thematic article. To adapt the resource to the parameter, pay attention to content optimization, take into account SEO requirements for layout: divide the text into semantic blocks, use correct headings, subheadings h2, h3.
Rich Snippets. Optimizing pages for
Google Answers may be your growth area in 2021. To do this, again, work through and structure the content, highlight definitions in a separate block, give subheadings to bulleted lists and tables.
- Turbo pages from Yandex. The search engine is trying to promote its own technologies, so it says that such light versions of web pages load several times faster than the originals. You can connect them through Yandex.Webmaster, the menu contains options for online stores, content sites.
Which 2020 trends are still relevant?
All trending SEO requirements for a website in critical crawlability and indexing issues 2020 are becoming the norm in 2021. If you haven’t implemented the innovations in time, there’s still a chance to jump on the last train and do it right now.
- Mobile version. According to Google employee John Mueller, in 2021, the search engine will completely switch to mobile-first indexing. If the resource is not adapted for smartphones, it simply will not be shown in the search results. Developingmobile website design, keep in mind that the smartphone screen is smaller, so it is important to leave only the most necessary things so that the user can easily find the necessary information and quickly navigate through the pages of the web resource.
- Voice queries. In 2020, more than half of the queries on the Internet were voice queries, so this search method will not disappear in the coming year. When implementing it on a resource, keep in mind that voice search keys usually include a question word, “long tails”.
- UX optimization. Search engines are phone number germany increasingly focused on user comfort, so the importance of usability increases.Design developmentceases to be just work with the visual part: when thinking about the appearance of the site, take into account all the nuances of human interaction with the web resource, pay attention to the page loading speed.
