Here is the transcript:
Your content doesn’t make money
because you’re trying to make money with your content.
(Reading tip: Earn money by writing )
Why is that?
Imagine you are in the pedestrian zone handing out flyers.
and this flyer says:
“Please buy my new wedding suit!”
How many people do you think will buy?
The probability is zero.
I was recently in Duisburg city centre, and there was another stand from the switzerland email listJohanniters.
They always sell their appeals for donations and want people to:
Sign
Leave your account number there
Commit to donating monthly
And then I talked to the seller there and he said:
“Wow, Duisburg, really tough place.
We’ve been standing here for two days and haven’t gotten anything done.
Not a single donation.”
It wasn’t my job to lecture him, but if it were up to me, I would do it the other way around.
Just like I do with my content
And that is also the solution to how you can make money with your content.
And that’s by not trying to sell the content directly.
Don’t makeY our offer directly in the content:
“Buy this, buy the book, book my coaching”,
but by simply pursuing a different goal with legacy system modernization a-to-z for business owners the content.
And that isestablish contact.
This means inviting people How would singapore number from the street into your home.
For content this means:
from the blog article, from the content -> to invite to your email list.
