Sharing audiences
It offers the possibility of ensuring continuity in media activations based on Analytics data.
Audience sharing based on behavioral data (towards media tools, marketing automation, personalization, etc.)
Access to raw data
It ensures continuity in data marketing use cases (dashboard, scoring, etc.)
Possibility of export (to an sftp, to a data warehouse, etc.)
Availability of an API to query the data
These elements must be detailed according to the desired granularity and represent a draft of a comparison grid. At first reading, we can see that very few tools allow total coverage of these elements. The response to the change dominican republic phone number library of tool is therefore an opportunity to enrich its stack in order to gain in efficiency.
Deploy an efficient ecosystem for continuity in management
Centralizing multiple features in a single tool saves considerable time, however it is necessary to prioritize essential use cases to select the content of your target ecosystem:
For essentially Analytics tracking, based on attribution/deduplication and advanced conversion tracking over time. Replacing the current Analytics tool with a single Analytics tool seems to be sufficient. For optimal implementation, dual tracking should be considered to ensure the availability of all key. Indicators and create a beginning of history for the purpose of migration. This implementation will allow for consistent management and remuneration of its partners.
Importing costs from media buying platforms
To deploy media activation use cases, such as audience sharing and exporting conversions to purchasing platforms, other tools can be considered in addition: CDPs (Customer Data Platform) for the audience, attribution the problem statement is twofold tools (exporting conversions), hybrid tools (CDP / TMS – Tag Management System ) natively integrating uab directory these features or even specific developments via your data environments. This implementation will also cover all aspects related to the activation of Analytics data for the optimization of media campaigns.
