Remember that Performance Max can broadcast on all Google levers, including YouTube, Maps, or the Display network. This means that it is not a campaign that will be triggered only when faced with keywords. Or more generally in response to a user intention. This campaign can also be displayed. In Push” manner, to several of your audiences, while they consume content on the internet.
PMax is Therefore a Campaign that
Will not Only overlap with your other Google Ads campaigns (affecting the Display or YouTube networks. But it is also a campaign that will be able to compete with campaigns from other levers. Aretargeting campaign guatemala phone number library activated by an agency via its DSP, or a video activation that you buy programmatically for example.
Based on this observation, how can we discern in the conversions that. Performance Max attributes to itself, the sales that you could have made via your programmatic purchase, and the incremental sales that PMax brought you. And in the first case, how can we be sure that Performance Max paid less for these sales than what the sale via programmatic would have cost you?
Here again, the question of visibility, of measuring the real contribution of Performance Max, remains a real challenge.
A dangerous tendency towards “Set and Forget”
With campaigns that are so easy to launch, we can only warn you how to support small businesses – 100+ gift ideas to get you startedagainst account managers who might have the unfortunate tendency to uab directory set up a campaign one day, to let it run ad vitam aeternam without coming back to challenge its settings, its assets, its performance, etc.
