We recommend implementing PMax gradually, especially if you have multiple accounts/countries/brands. In order to measure the side effects/compare results as the format is deployed. The Performance Max structure can then be adapted little by little to best meet the management and business challenge. Within the framework of what PMax allows.
If not: alternatives?
We recommend activating and maintaining a global digital system ( SEA / Social / Display / Video. Remarketing) with global and deduplicated media measurement in order to measure the performance israel phone number library and contribution of each lever to overall performance.
Maintaining a watch on the PMax format will remain essential because you can be. Sure that Google will continue to develop this product. We will be able. To repeat the test if developments on the product seem relevant or innovative or if the visibility on the reporting improves.
Are there any use cases where I can run
There are indeed certain situations where the use of Performance. Max may be indicated on a specific perimeter, responding to a dedicated issue.
For example, a “Burst” campaign with a fairly limited achieving profitability as a high cost product and distribution model broadcast period and where the objective would be. To quickly bring visibility to uab directory an event or promotion. Another example would be a need for strong visibility on a product or product category that is losing momentum, or for which it is becoming urgent to sell off a large stock.
