Found by Culinary artist Andris Lagsdin, Baking Steel was form with Pizza lovers in mind. Being a pizza enthusiast himself, Andris was obsess with how to make the perfect crust.
The company was born from a quest to seek the perfect baking equipment for homemade pizza. One that end in him realizing the solution had been right in front of him the whole time: steel.
Having work in his parents’ steel company growing up, this was the perfect coincidence.
Black Steel is an interesting example of a passion-meets-knowlge kind of Shopify success story.
What are they doing well?
The Baking Steel brand leverages culinary knowlge and experience to promote kitchenware and accessories. This is clear kenya mobile database on their websites with items such as recipes and their cooking blog.
Their business is structur to target the end consumer — homemade pizza lovers — and it’s the path to their success story. This way, their marketing strategy leans towards achieving this goal.
One part of it is email marketing. Baking Steel had been using Mailchimp on their Shopify platform as their email marketing plugin. On switching to Omnisend, they experienc a drastic increase in sales and revenue.
Also, social mia platforms are well-integrat into their website so customers can interact with them there too.
What are the results?
The result is a lisa peltier vice-president operations wider reach to their B2C market. Through email automation and personaliz campaigns, a succes in be numbers the form of steady flow of income is also realiz. The integration of social mia further helps them develop a powerful bond with their customers.
