If this is your case, don’t worry, here you will find a compilation of essential tips for marketing on Twitter and you will be ready to take advantage of some of its best resources.
Continue reading to discover what you need to start benefiting from this magnificent channel of diffusion.
Create a profile that identifies you
When opening your Twitter account, consider all the details. Create a unique, short and relevant name, choose a good photo that identifies your business to use as your profile picture, and for the header choose an image that promotes you.
Always focus on the look you want to benin mobile database convey. Personalize the background using images that define you, use your creativity to convey a visual message.
When creating your bio, you will only have 140 characters to promote your business. Don’t forget to include keywords so you can be found easily, and don’t forget to include your website. Your bio needs to be professional and have personality.
Before you start promoting your new account, post some tweets, review your profile and optimize it, and then start spreading the word.
Using advanced search you can find users with interests compatible with your business, you can select keywords to find accounts that interest you or you can also find users by location.
Advanced search allows you to search for hashtags and select results by filtering them by date. If you only want recent results, you can use this resource.
Find and connect with influencers and bloggers, influential people who provide valuable content, so you will be seen by those who have common interests.
Don’t forget to connect with professional profiles that are a reference in your sector, this way you can gain new followers.
Use your imagination and benefit in many ways with this search tool.
Take advantage of Twitter lists
Lists can group people by different types of interests, help organize information, and can be a way to meet new people with the same interests as you or interested in your area.
Your lists can be public or private, you decide when you create them.
Public lists are ideal for sharing content, all users have access.
Private lists are perfect for keeping track of companies or professionals that you don’t want to know they’re being spied on. Only the creator has access and you can add who you follow and who you don’t follow as well.
If you want to have more followers, create benin mobile database public lists and add users with common interests. They will be notified by Twitter, they will feel recognized, your account will be highlighted, you will attract their attention and many will start following you.
With the lists you will be aware of the topics of interest to the participants, their concerns, and you will be able to outline in a much more precise way the topics that you should offer them.
Take advantage of your competitors’ open lists to attract new members to follow and to get ideas.
Use your imagination and take advantage of lists.
Create and share attention-grabbing content
When creating all your content, you should always keep in mind the image you want to convey about your brand. Remember that your tweets should not exceed 140 characters . If you can use less, it will be better, so you allow other people to add hashtags and enrich your communication.
Your main goal should be to attract users, so publish content on relevant topics of common interest, so your followers can retweet what you post. Don’t forget to strategically use hashtags.
Retweet content that you consider valuable and that identifies with your brand’s values. Never forget to mention the source.
It is very important that you answer your followers’ questions or messages in a personal way. It is essential that you use simple and informal vocabulary that allows you to reach your followers.
Make the most of multimedia material, whether it be photos, videos or slides. Remember that images have a greater reach than words, and the likelihood of this type of content being retweeted is much greater.
When using a photo, strategically tag some accounts that are important to your brand to get their attention, but don’t overuse this tactic; use it only occasionally.
Benefit from Twitter Analytics
One of the great new features is Twitter Analytics , with this resource you can improve your strategies for free.
With this tool you can get to know your audience better, analyze the results generated by your ads, find out which are the best times to post and discover the type of content that your audience prefers. You can also export the data in other formats, such as Excel, to create your own reports.
If you want other perspectives to compare data, there are other tools such as Tweetbinder , Twitonomy or Twxplorer .
Learn how to use Twitter Cards
Twitter Cards are tweets that stand out for their content and allow you to add more information in their preview, giving greater visibility and making the tweets more eye-catching, consequently you can increase the number of followers.
Your results can be analyzed within Twitter Analytics.
You can create different types of Twitter Cards depending on their content:
- Summary Card. The post includes a title, description, and thumbnail image.
- Summary Card with large photo. It is the same as the previous card but with a larger image.
- App Card. This post takes you directly to download a mobile app.
- Player Card. This publication broadcasts video or audio content.
Twitter Cards can be created for free or for a fee.
One of the most interesting paid options is the Lead Generation Card. By adding this card to your tweets, your followers can express interest in your business without filling out a form outside of Twitter.
When opening the tweet, the user sees a call to action and when clicking on it, the user’s name, account and email address are automatically filled in, thus your follower becomes a Lead.
There are many tools that we can use to do marketing on Twitter . Take advantage of them!
As you can see, promoting your brand on Twitter can be very easy and bring you more benefits than you imagined.
Don’t wait any longer, if you don’t have a Twitter account yet, create one now and if you already have one, improve it by following all the advice we gave you.
Continue learning about digital marketing on Twitter by downloading the free guide.