Company: Allbirds
Subject line: Endorphins Incoming …
Preview text: Run ready essentials to get your new year started.
Subject line: The Last Resolution
Preview text: Find better tools for change
Company: CB2
Subject line: FLASH brazil phone number list SALE: 20% OFF
Preview text: 2 days only.
Company: Fable
Subject line: Show us your best #FableShelfie
Preview text: The winner gets $500 to Fable.
Company: Warby Parker
Subject line: Want a peek at our next collection?
Preview text: Warby Parker Right this way
Take advantage of preview text to tell subscribers what’s to come in your email and entice them to click and read your message.
10. Have a compelling CTA
Emails are a great medium to inspire action; that’s where gemma barraclough call-to-actions (CTAs) come in. Add CTA buttons to your emails to help make it explicit what the reader should do. Your CTA text should be short (one to five words) and concise, while your CTA button should stand out from the rest of your email and be clearly visibl betting email list e to a reader.
The sustainably crafted dinnerware brand Fable used a straight-forward CTA in a promotional email to drive subscribers toward a sale on its website.
