Yes, these are people who go to Aldi, buy their coffee for €6 and are happy.
Or even buy instant coffee.
Well, I wouldn’t even make money target them.
But the players with money that I would target are very small, specific target groups.
These are roasters.
What are roasters?
Roasteries are small businesses, yes.
These small independent roasters
I don’t mean the big ones like Tchibo, Jacobs and so on.
But I mean small, independent roasters.
In every city you will find two, three, maybe even more small roasters who roast their coffee beans in small batches.
They are very special.
They have their own style.
They get the uk phone number list beans from a specific place.
But they have the disadvantage that they have too few customers .
And now we come to step number 3.
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#3 What problem can I solve?
Step number 3, after I have considered the industry and the target group.
So the players with money.
The question is:
What problem can I solve for this target group?
That is the big question.
What problem?
Yes, and I always make a list like that.
What kind of problems do they have and how can I solve them?
For example, a roastery.
Sure, they need beans, they need good and fast delivery conditions and so on.
But these are all things that I cannot and do not want to solve.
Yes, I am not a betting email list bean supplier.
But who blackburn christine senior vice president am I?
Yes, I create content.
Yes, I sell my knowledge.
That means I look:
What problem can be solved with knowledge?
