Read in the expert material from the director of the Aktion Marketing project, Maxim Nakhabo – which marketing indicators are primary in relation to others and why.

Analytics services have reached such a level that they can issue a wide variety of reports in one click. It is easy to choke on these numbers if you do not know what to look at. Marketers, especially inexperienced ones, love to provide as many analytical reports as possible to management, which may well demand these very reports.

But this is nothing more than a semblance of activity

. A detailed examination of each of the library shop instruments is appropriate only when studying a specific method – for specialists.

In our opinion, one should adhere to a simple rule: the higher the manager is in the company structure, the less detailed data he needs to make management decisions.

Professional marketers from Aktion Marketing will help you effectively distribute investments in online promotion . They will build a promotion system in your company, where each channel works in synergy with another, in just three months. With a financial guarantee of the result .

In this article, we will list the parameters that subordinates can bring, which a manager should rely on when assessing the effectiveness of marketing and making decisions.

Performance budget

The budget for promoting a brand, product or service shows the total amount of investment in advertising.

This is: The sum of all advertising budgets, which are used to fill advertising accounts (Yandex, MyTarget, VK) + costs of creating and placing (salary fund for designers, advertising specialists, etc.) advertisements + costs for analytics services, related costs

We recommend not to neglect advertising channels only because the leads from them are expensive (according to the last click model) or there are relatively few of them. Firstly, too little time may have passed. Secondly, the buyer may have several contacts with the company before the sale, and removing channels only based on the cost of leads is risky: you can destroy the sales funnel.

Investments in marketing with a systematic approach pay off in a short cycle. You just need to trust the professionals who will take the promotion upon themselves.

With full control on your part and a financial guarantee

Thus, when KPI is fulfilled by 86-115% of the planned, the commission will be 15% of the advertising budget for the reporting period. We at Aktion Marketing are directly interested in the result, so we provide financial guarantees and consciously take risks.

Budget for brandformance
Advertising “in the forehead” no longer works . More delicate methods are needed so as not to scare off the client. The best way is to make him think that he came to the decision himself. PR helps with this.

PR and brand work mean work on creating recognition and correct associations with the brand in the public space. Note that we are not talking about bad and good associations, but targeted and non-targeted ones.