What is Google’s The world of the web is so wide that its use is increasing day by day, and people of all ages and ages are looking for answers to their questions in search engines before doing anything. Now, sometimes these questions are to increase general information, sometimes it is about the product and sometimes it is in the field of human health, such as medical, financial, educational, security issues, etc. But what makes you pay attention to an article? be attracted
What is Google’s In recent years, with the release of low-quality and harmful content, Google has tried to separate quality content from low-quality content so that the audience can trust websites more. Considering how this trust is created, Google introduced an algorithm called YMYL, which means Your Money Your Life. In this world of information and data, Google recognizes the quality of the content with the help of this algorithm and gives credit to the content by focusing on the most used keywords. In this article, we introduce this algorithm and its effect on SEO.
What is YMYL?
In its search quality evaluation guidelines, Google recognizes YMYL pages as topics that directly affect happiness, health, safety, and financial stability and do not cause harm to human health and loss of capital. In other words, YMYL pages are pages that put people’s lives at risk if they provide false information. As the name suggests, these sites may contain content related to money, lifestyle, medicine, current affairs, etc.
Google does not have a specific framework of YMYL to determine whether your site is in this framework and place it in this category, or tell you in some way whether your page is YMYL or not, and it determines with the evaluations it makes. .
What sites does YMYL affect?
According to Google’s definition, which was stated before 2022, any content that is false or incorrect in a way that causes financial and life losses and directly affects people’s happiness, health, and capital is placed in this category. In this update, topics that pass the YMYL filter will include the following:
- News and Current Events : Real content about business, science and technology, politics, and more.
- Civil issues, government, and law : content related to citizenship and legal issues. For example, voting and child custody can be mentioned.
- Financial and investment advice: information about monetary decisions and investments such as taxes, pensions, loans, insurance, large purchases such as houses, etc.
- Shopping: Information about goods and services, especially those offered online.
- Safety Health: Information about medication, illness and treatment, emergencies and other medical concerns.
- Population Groups: Content that may include discussion or claims about racial, religious, ethnic, disability, gender, etc. groups.
Google is currently asking bots to review all YMYL pages based on health, safety, financial and community.
What is the connection between YMYL and EAT?
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In 2018, Google made a huge revolution in search by introducing an algorithm aimed at improving search results called EAT. The name EAT stands for 3 features: Expertise, Authoritativeness, and Trustworthiness, meaning expertise, credibility, and trust. As discussed in detail in the article What is EAT ? This algorithm monitors the production of high-quality content, and content is also very vital to the YMLY algorithm; Therefore, the EAT algorithm can be considered as a tool for the YMLY algorithm, which shows the publisher’s expertise and credibility, in other words, these two together are Google’s success tools for evaluating the quality and credibility of content and website pages.
Ranking pages with the YMYL algorithm
By providing algorithms, Google seeks to improve user experience and search intent. This means that if the content is a correct and appropriate answer for the user and passes the YMYL algorithm filter well, it can gain high credibility, and as a result, it is very important in its ranking. Earning Google’s trust by getting a few quality backlinks is not enough and it takes a long time for Google to understand that they are really YMYL pages.
What effect does YMYL algorithm have on websites’ SEO?
Google is always trying to show the best result to the user; Therefore, this YMLY algorithm is one of the most important influential algorithms in SEO. A content writer, in addition to following the tips for SEO content, is also required to optimize the content based on the YMYL algorithms to ensure that it ranks well. But it is also important that YMYL alone does not increase the rank and the level of expertise, credibility and trust is also very influential. When the content is checked in terms of EAT and has the necessary factors, if it includes YMYL pages and meets its factors, it will be checked in a more detailed way and it will be ranked accordingly.
Content quality according to Google
As you know in the web world, content middle east mobile number services is king. This means that the higher the quality of the content, the higher its rank and value. For this reason, according to Google, it is quality content that has the following indicators:
- Checking the quality and quantity of the main content: The main content of the page is of high quality when an expert and talented person has created the content with time and effort.
- Checking the available information about the site and the administrator: information that the user can rely on and have communication channels.
- The main content should be enough to satisfy the users: the user will get the answer to his question by reading your content and will not close your page.
- Complete information about the website or the responsible person should be provided to the user: the user can have full access to the contact pages of the site officials so that he can easily ask his question if there is any question.
- The brand is known or the person publishing the content is an expert.
- Do not harm the user.
- Do not promote hatred and violence.
- No duplicate content.
- and…
These are only examples of features that are important to Google and have an impact on the rank.
How to optimize the site for YMYL pages
All that was state was to understand awb directory and explain the concept of YMLY. But the question that arises for you is how to optimize the pages for this algorithm. In the following, we will introduce important factors to improve YMLY:
- Produce user-friendly content: Content is an important factor for Google and it regularly crawls. The pages of the site to know whether you have produced valuable content or not.
- Creating reliable external links: creating external links to well-known and famous sites is one of the ways that shows. Google that you have researched this topic well and have shown the source by citing the source. You have used a source.
- Pay attention to the internal SEO of the site: improving the internal SEO factors will help the Google bots to better understand what the pages are about and how they work. And your website content will have a better chance of appearing in Google results.
- Content must match the audience’s needs: Part of Google’s search quality assessment guidelines deals with the concept of “meeting needs.” In fact, Google emphasizes that users should get all the information they need by reading the content of your website.
- Don’t use monetization techniques on YMYL sites : Displaying too many banner ads in the corner of YMYL. Pages will reduce page quality and create a poor user experience for readers. This process also affects Google’s trust and satisfaction and penalizes your page by reducing its rank
- Use the AT.T logo to promote the content of your site pages : For YMYL sites, it is very important. That you can present yourself as experienced. Knowledgeable, credible and trustworthy in your content business. Use a variety of techniques and methods to prove that your website information is accurate and adds value.
- Improve the quality of your content by going deeper into topics.
- Don’t settle for just keywords and cover the whole topic.
- Use descriptions or meta descriptions to describe the content of the page in detail.
- Try to create a positive image of your brand by getting good comments and being active on social media.
- Provide users with information about the site owner and content author.
- Enter your contact information and contact information on the website.
- Get backlinks from big and reliable websites to increase your credibility.
Summary
If you are thinking of getting a high position and rank in Google. You must know and master all Google algorithms and follow it in your content. In one of Raya Pars’s articles , we have fully explained Google’s algorithms. In this article, we tried to tell you the important and influential factors in YMLY sites. These algorithms are developing and improving every day and have involved artificial intelligence in their reviews. On the other hand, in order to convey to Google that you have produced quality content. Spend a lot of time, use reliable sources and follow the EAT algorithm.
