The following points will show you exactly how to make things canada telegram data easier on you and your team while you shift your focus to the three priorities listed above. Now, the first three points are more focused on content strategy. It’s all too easy to become lost chasing a million different goals and marketing ideas—then nothing gets done particularly well. Develop a laser focus with these first main tips below—and encourage the rest of your writing, editing and marketing teams to do exactly the same. If your blog is aimed at increasing sales, subscriptions or followers, then you know that your ideal reader isn’t just a reader—they’re also a sales lead and potential customer.
Know Who You’re Writing For
Popular bloggers like Kevin J. Duncan and Neil Patel stress this concept all the time, best practices for customer journey management and rightfully so. If you speak at a conference, you have to know the background of the people you’re talking to for your speech to make sense. Can you imagine the face of your kindergarten audience if you prepared your speech on graduate mathematics? Or your graduate student audience’s reaction to a kindergarten sing-along hour? The same happens with blogs. You need to do some prospecting. “Without proper prospecting before publishing the post, the blog will feel that it has no purpose.” – Sam Williamson, Scotland Shop Prospecting can also help to generate more ideas, so it is definitely a worthwhile endeavor.
Know Why You’re Writing for Those People
What does your blog exist for? phone number list
If your company sells SEO services and you want your blog to educate prospective clients on the benefit of implementing SEO for their websites, that education is your mission.
You have to know why you and your bloggers are writing for that specific audience.
Ask yourself:
- What do you want them to know?
- What do you want them to walk away with?
- Is that post an answer to a question? Or is it aimed at sharing information?
Keep your mission in sight and at the same time be mindful of your audience’s needs (see #1).
