Also read what is the best time

To . Send marketing emails? Multi-platform engagement email marketing acts as a bridge between your website and . Social media platforms, creating a seamless experience for your target audience across all channels. For . Example, you can use email marketing to promote a social media campaign or encourage subscribers . To follow you on different platforms. An example is when a brand runs a contest .

On instagram but promotes it through their

Email list. Not only does this drive more . Contest participation, but it also increases the brand’s social media following, making it one of . The most versatile email marketing benefits. Upselling and cross-selling one of the key benefits of . Email marketing for existing customers is its ability to facilitate upselling and cross-selling. Once a . Customer makes a purchase, email marketing allows you to keep them updated on related products.

Services or upgrades they may be interested

In. For example, if someone buys a laptop . From your store, you can use email marketing to offer complementary products, such as a . Laptop sleeve or software bundles. This targeted approach not only increases sales but also improves . Customer experience. Also read: email marketing trick to increase ecommerce sales finding quality leads email . Marketing for bb businesses is the goldmine for generating high-quality leads.

By offering closed content like whitepapers

Ebooks, or webinars, you can capture the email addresses of potential customers who . Are truly interested in what you have to offer. This makes it easy to nurture . These leads with a series of targeted email campaigns, ultimately guiding them through the sales . Funnel. Imagine you’re a saas company offering a free ebook on the latest industry trends.