Increasing organic traffic, engagement and sales depends on how we perform our marketing actions . In addition to good planning, it is important to periodically measure the indicators and make the necessary adjustments during the project so that the results appear and are satisfactory.
Each case needs to be analyzed to define the direction of marketing actions, but it is always important to know how to combine strategies that offer good experiences to the public. Organic traffic and paid traffic can go hand in hand, whenever possible, in the search for conversions and customer loyalty.
Organic traffic is called SEO (Search Engine Optimization) , a set of strategies used to make content appear in Google results without the need to invest in advertising.
And engagement goes far beyond just liking a social media post, which is considered a vanity metric in most cases. It involves more relevant indicators and is the result of building a good relationship between the consumer and the brand.
READ MORE: Why is SEO essential for brand building?
Marketing actions to improve engagement and organic traffic
There is no set recipe when it comes to brother cell phone list marketing actions that generate engagement, increase organic traffic or other objectives. After all, each company has its own needs and it is necessary to understand them in depth and cross-reference a series of information to define the best paths.
In any case, there are some combinations that are always welcome. We have listed three of them below:
1 – Promote articles and social networks in email marketing
There are those who still doubt the power of what is it and how does it affect marketing? marketing, but this tool continues to be very useful for brands that want to connect with their customers through means that go beyond social networks.
Use this communication format to also share news on your blog, helping to boost this content channel that is so important for the brand’s organic traffic. And in the footer, include links to social networks so that customers can interact with the posts and engage with the brand through compliments, criticisms and suggestions.
This interaction will help your brand better understand audience behavior and create more targeted ways to increase conversions.
2 – Use users’ questions to write articles
The messages that users leave on social cell phone number can easily become content for your blog. More than just keywords for awareness and consideration levels. Questions attract people from the middle to the bottom of the funnel. Where they are resolving their doubts to make a purchasing decision.
Paying attention to these issues can make your blog richer and more useful. Since one person’s question may be the same as another’s. This FAQ content meets the user’s needs and increases organic traffic. Since you can use keywords to position your content in search results.
The more objections and uncertainties are broken through clarifying content, the more prepared these users will be to convert.
