We started 2022 thinking about the World Cup, elections… The first part of the year was dedicated to overcoming the difficulties of 2021, already preparing for the recovery of the economy until the big events of the second half of the year arrived.
Indicators showed that digital businesses were growing, with new companies emerging or evolving, given that Brazilian consumers understood that buying online was not a big deal. And that, after some preliminary research, it was possible to believe that the internet was safe, convenient and even cheaper.
It’s not so easy to predict what 2023 will be like, but one thing is certain: with more companies and products in the digital world competing for public attention, new data protection rules and social networks becoming increasingly politicized, we can expect a very competitive year.
There is room for everyone, but…
Understanding what the public is looking for, where they are most active and how to capture their attention through ads, images and telegram number list is a mission that demands a lot of study, testing and attention from marketing managers.
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Paying attention to consumer habits, providing quick and personalized responses, and differentiating products, services, and customer service have proven to be the best strategy in addition to advertising. So, be careful with your responses on WhatsApp, entrepreneur!
I say this because there is a marketing maxim that says: “it is cheaper to sell to an old customer than to acquire a new one”. And this is very true, because in some projects we have here at Leelah, we have noticed that working with “repurchasing customers” has brought good results.
It was this strategy that allowed us to win the 2022 ABC Communication Award again, with Lobo de Prata, as one of the best sales performance projects developed with our e-commerce client, Nutriport.
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I can guarantee that investing in internet marketing continues to be the best path for a business that is already in operation or that is just starting out, since more and more Brazilians are using the internet more widely.
This was confirmed after the publication of the National Household Sample Survey , which showed that, in 2021, approximately 90% of Brazilian households had access to the internet. Of course, in 2022 this number remained the same or grew. And it is worth remembering that we are a country with more than 215 million people. Therefore, we have a huge market for online sales.
The best action for 2023 is to start
If you are reading this article and still haven’t specifics of b2b and b2c sales: what is critically important? up the courage to take your first steps into the digital world, the best advice I can give you is: start!
First, do the basics by creating a social media profile – I suggest Instagram – and establish a daily posting routine on your stories, no more than three or four short 15-second videos or one video of up to one minute talking about a product or service in a simplified way. Provide only the most relevant information about the service or product you sell. Nothing more than that to keep your profile active and reaching people.
You know that blue button below Instagram posts? If you don’t understand paid traffic, start using it. Restrict the display radius to one or two kilometers from where you are. If you already know what type of audience you serve the most, let the advertising tool know these characteristics and that’s it. Start by investing small amounts and keep an eye on what happens. Seriously, you’ll be surprised!
CONTINUE READING: B2B and B2C content: what are the differences?
However, if you are already cell phone number in the digital world and have not yet achieved the expected results, I invite you to visit our website and learn more about the success stories we are offering for you to learn about and, who knows, maybe you will take courage and grow even more in 2023 with our help.
