When it comes to content marketing, it seems like there are no secrets left. brazil telegram data No mystery unsolved. No stone left unturned. But, believe it or not, we haven’t got it all figured out just yet. The majority of content marketers say that the job is all about filling an editorial calendar with ideas, turning those ideas into blog posts and then going out to promote them. And, well, they pretty much mistook your business for a personal blog. Your content has to convince and convert. That’s much more than a simple personal blo
Have a Blog on Your Main Website
Sounds obvious, doesn’t it? Yet it isn’t, sadly. You’ll still find companies and the role of customer feedback in experience design
personal brands out there placing their business pages on a separate domain or a subdomain. has the power to do—most of the Rather than looking something like this: www.mybusiness.com/blog You’ll instead find two separate sites altogether, like this: www.mybusiness.com www.businessblog.com
But that can mean completely different outcomes in terms of attracting leads and conversions.
It even changes how search engines show your blog posts in the SERPs.
If your blog sits on your main website, it will inherit and participate in the overall traffic and SEO benefits of your website.
When users search your products, your blog will rank higher in the SERPs.
Your Content Must be the Answer
Your content should be helpful, actionable and to-the-point. No fluff. Cheryl phone number list Clarke, Director of Ginger Marketing, explains: “The type of content you write on your blog is going to be focused on questions your potential customers might have. The more detailed you get with the types of questions your content gives an answer to, the better you’ll rank in Google.” That translates into how-to guides, tutorials, interviews and resource-based posts. That’s how you create traffic, authority and trust in the searcher who’s avidly looking for answers to their problem, especially in B2B. I’m sure you already understand your audience (or you wouldn’t be a content manager!) but that understanding won’t be enough
